Posted on: Monday July 6, 2020
The trend of using some kind of call-to-action is familiar with everyone and several website or blog use them frequently. The ultimate reason for using CTA is desire of getting response from a blog’s audience.
Today we’ll discuss how correct use of call-to-actions to encourage your blog readers to do four things:
But compelling folks to do any of the five things mentioned above cannot be achieved by starting with call-to-actions, you actually need to create awesome content that pushes a reader to take an action (in appreciative way of course).
We hope that you find this reasonable.
Those already having valuable and actionable content will find this helpful. Since we’ve already covered the content part, let’s proceed further on how to use call-to-actions in your blog post content to achieve the five things listed above.
Here we go!
(1) Utilizing CTA’s to encourage content exploration:
Traditional quote to use, we know, but for us ‘content exploration’ is making your readers go deeper for the post they just read, or exploring your blog archives.
Your aim was to get your readers in finding value in more than just one article on your blog, right? Most popular tactic to entice visitors for diving more into your blog content is adding ‘related posts’ and ‘popular posts’ widgets on your blog post. Furthermore promote your readers to explore content by using call to action message.
For instance, don’t use interlinking to related posts at articles end, rather use brief description of the blog content, ask your readers to have a look at them out and why you are recommending them to read it.
Here’s an example:
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(2) Utilizing CTA’s for getting engagement, if possible:
There’s nothing more discouraging than having a blog with zero engagement until you have not promoted engagement on your blog, perhaps you’re pushing for engagement off-site (on social media). Moreover, those promoting comments and engagement on their blog and posts show zero comments, then it will demotivate others looking to leave a comment. Just add a call-to-action after last line of your post, kindly asking people to leave a comment after reading.
Have a look at some suggestions for doing so:
Apart from encouraging comments and engagement through efficient CTA, blog commenting shouldn’t appear like a challenge for your readers, make it a simple and fun process for them.
(3) Utilizing CTA’s to encourage readers to signup:
This is one ‘call to action’ anybody would prefer to neglect, especially when you aim at growing readerships and increase your blog traffic. Many type of ‘call-to-actions’ can be used for directing visitors to signup.
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Those who create long-form content, must add a call-to-action half-way through your post content. Use quotes to make your message stand out.
Here’s an example –
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(4) Utilizing CTA’s for promoting social share and bookmarks:
At first, make sure that you’re using social sharing buttons for easy social sharing of your blog. Moreover if you use WordPress, install Social Warfare plugin equipped with a tiny but useful feature allowing ‘click-to-tweet’ elements addition anywhere in your blog posts. But don’t forget to add ‘call-to-action’ at the end of your posts as well.
If you don’t ask people to share your post on Facebook, Twitter or Google+, chances are they may forget to do it.
Here’s an example of a simple call-to-action box.
(5) Utilizing CTA’s to promote product purchase:
Lastly, call-to-actions are highly-useful for compelling readers to buy from you. Those having an eBook or any other digital product for sale on your blog can’t expect readers to automatically remember to select them out or even buy it. You must lead them.
What better way to do that than to use powerful CTA’s either in a message form or inside a button?
Here’s an example of a powerful CTA text within a button:
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These are only a few ideas on how to use call-to-actions effectively in your blog posts, but, there are several ways to use them. Always remember, it all affected by the type of response you desire from the audiences. Just bring experimental changes on a few blogs. Be someone who can ask people to take action while they’re reading your content, or, finished reading your blog posts. Keep them contained on your website for long, ask them to share a post or comment on one, ask them to sign-up and join your email list.
Mention your products and use powerful CTA messages within your buttons and content.
The best of luck.