Digital Marketing | 8 Min Read
Posted on: Friday February 2, 2018Reading Time: 8 minutes
Keywords are the first thing you should learn about when you start to optimize your content…?
Add relevant keywords to get higher rankings..?
How many times have you gotten such pieces of advice when you work on SEO? Probably a lot!
Keyword is the foundation to almost everything you do online; from seeking information through Google, search engine optimization, and online marketing. Thus researching and choosing the right keywords and phrases that your potential users may search for, is the most important thing when it comes to SEO success.
Therefore, to help you get through the hectic procedure of keyword research, we have compiled the top keyword research tools that may help you with the insights necessary to figure out the right keywords for the right audience and business:
Google Keyword Planner
Being a free & directly Google integrated tool, Google Keyword Planner is the most popular keyword research tool which is widely used by SEO experts.
The reasons behind Google Keyword Planner being the most widely used are:
While extracting keywords for your campaign by using Google Keyword Planner, you are required to pay keen attention on to the average monthly searches, competition, and other available metrics that help determine relevant keywords to target.
KW Finder is similar to Google Adwords tool. The results drawn even are quite similar to the results drawn from Google Adwords Keyword Planner.
The following are the reasons why KW Finder is one of the most preferred keyword research tools:
Using question-based Keyword research option in KWFinder helps you drive highly targeted keywords, as it enables you to find relevant long tail keywords driving more targeted traffic & conversion.
An excellent tool for keyword extraction. SEMrush meets all the expectations in terms of the data an SEO expert expects to filter and extract. While most keyword research tools aim for giving relevant keywords, SEMRush adds a cherry on the cake by helping you access over what keywords your competitor site ranks along with an insight of your competitors’ competitors.
The reasons behind SEMrush being one of the best keyword research tools till date are:
SEMrush also helps you dig into your competitor’s landing pages to brainstorm your own content optimization helping you have your way towards a measurable SEO success.
Moz’s Keyword Explorer
Moz’s Keyword Explorer is one the most reliable sources for keyword research in the SEO market. Moz’s Keyword Explorer offers deeper understanding of why certain pages rank in SERPs based on link and social data helping you in plan your SEO strategy beyond just keyword research.
Here are the reasons why Moz’s Keyword Explorer is one of the best keyword research tools available:
As of now, we hope you may have an idea of the tool you would want to use in order to achieve your SEO endeavors. Finding and adding the right keyword to your content has it’s own perks when it comes to getting your content ranked amongst the top. We at Pro Web – Unisys have a team of passionate SEO experts, who strive to ensure our clients have a blueprint for their online marketing efforts, while helping them drive success for every decision they make. So, if you wish to have a team of SEO experts by your side, get in touch with us and let our experts help you succeed.