We are at such a juncture where to see and to be seen is of foremost importance. Be it for us as individuals or for our business, visibility and accessibility play a critical role in determining whether an entity will survive the global market or not. The bigger the world is growing and connecting through the internet, the more people restrict themselves and seek services delivered to them at their doorstep. We wish to get everything out there from our 17inch digital window. In that capacity, business establishments are going online too, competing to attain a strong foothold in the virtual domain and create a strong presence across the target market, which now is the whole wide world. This demands eCommerce websites in Dubai to look for ways to boost their existing domain in the market ladder. They are looking for ways to rely on a platform that operates well, fulfills their needs and provides an excellent user experience. This blog will discuss one such platform, WooCommerce and how it can be connected with Facebook Shop for enhanced digital space.
What is WooCommerce?
It is an eCommerce plugin for WordPress; that is to say, it turns your WordPress website into an eCommerce store. It was innovated in 2011 by two web developers Mike Jolley and James Koster, who was then working on a replica of the eCommerce plugin Jigoshop. WooCommerce was acquired by Automattic, the parent company of WordPress, in 2015.
It simplifies creating and managing an online store and offers flexibility and many other provisions such as inventory and tax management, secure payments and shipping integration. One can track orders, engage with customers, check delivery status, updates, inventory management and many other things. The ease, flexibility, and beginners-friendly approach it offers are why WooCommerce backs 99% of all WordPress stores today.
Furthermore, its integration allows one to include both excellent SEO value and eCommerce ability due to its feature and evident popularity.
Setup of WooCommerce:-
Setting up WooCommerce is super easy; all you have to do is –
- Go to your WordPress dashboard.
- Select “Plugin Options”
- Search for WooCommerce
- Download the plugin to your WordPress site
- Then the Setup Wizard will take you through the quick and easy process of creating your online store.
Advantages of connecting Facebook with WooCommerce:-
- Your business attains a more outstanding market and can capture an audience of over 2 billion users.
- You can track your conversions with a Facebook tracking pixel and analyze and track the results of advertising campaigns and check their success and efficacy.
- Helps significantly in building customer relations
- You can start selling the products via Facebook pages after that quickly.
How can WooCommerce be connected with Facebook?
WooCommerce can be connected with Facebook using the official plugin provided by WooCommerce. However, if you have faced issues while connecting WooCommerce with Facebook shop with that, you may follow these steps:-
Part 1: Install plugin
- Search for the plugin that you are looking for in the “Plugin Options” and install it. Let’s take ‘Pixel Caffeine’ here, for example, and activate it.
- Now go to the settings of ‘Pixel Caffeine’.
- In the primary control, you can see the status is a boost eCommerce integration node, and the pixel is not set.
Part 2: Generate product feed (.xml)
- Go to the product catalog.
- Pixel caffeine will ask you to connect your Facebook account.
- Connecting to Facebook will enable a few more features.
- But we would rather keep it manual and take complete control, so connecting it to Facebook is not at all needed.
- Here we need to select the default category.
- For example, here, let’s choose clothing and accessories.
- You may or may not turn on the advanced option, though it is not required initially.
- Now press generate
- The feed URL is ready, which has to be connected with our Facebook catalog later.
- You can choose the frequency of the feed at your discretion.
- Once this is applied, our XML feed is ready.
Part 3. Create Facebook Business Manager Account
Facebook Business Manager is the best way to manage your Facebook and Instagram profiles. If you don’t have a Facebook Business Manager account, don’t worry. You can go to business.facebook.com, where you will land on this page to create your business account.
Now that you are a new business manager and your page is not yet connected, go to accounts to connect your page.
- Click on pages
- Click on “Add” and then the option to add a page to add your existing page. For example, if you want to add a page owned by someone else and connect it with your business account manager, you can do that by requesting access to that page or creating a new page altogether.
- Now to add your existing page, enter the URL
- Then you can select the page button if you are the page admin; you can accept the invitation and then add your page to your business manager account.
- If you have a business account already, you will get a screen listing all businesses, and you can pick your business.
- Now go to the business settings.
- Now you will see a few menus like Users; Accounts, Data Sources and more.
Part 4. Create Facebook Pixel
- To create a pixel, go to data sources and select pixels or create a new one by giving a name to your pixel.
- After choosing to continue managing your account, open your event manager, and see your pixel.
- Now go to settings, you will see your pixel ID.
Part 5. Create Facebook Catalog
- For creating Facebook Catalogue, go to data sources on business settings and click on catalog, where you can create a new catalog.
- Select products as the type and create a catalog now and name it. Assign a user for managing the catalog and enable ads and ‘manage catalog’ and press assign.
- Now we need to select a pixel to connect to this catalog, so we will either take a new pixel or save the earlier one and then save it. Finally, our new Facebook catalog is ready.
- Now let’s open the catalog in the catalog manager.
Part 6. Configure Facebook Catalogue
- Let’s connect a data source to our catalog.
- Go to the data source and click on ‘add’ new choose use work upload and press next and then choose schedule fee and press next, we need to paste our data source URL here, so go back to the website and copy your feed URL and come back and paste it here.
- You can keep the username and password blank as of now.
- Press next.
- Now create your schedule at your discretion.
- Name the feed
- Select the currency
- And press upload
- So your upload is completed.
Part 7. Integrate Facebook Catalog with Facebook Shop (Commerce Manager)
- Now you are all set to create the Facebook shop.
- Just click on ‘Go to shops’
- Select your website
- Click on ‘get started.’
- Select your page and press next
- Give a name and enter your email, and press submit.
- Just make sure the page is selected.
- Press next
- Select the catalog we created earlier and press next.
- If your details are looking fine, agree to the merchant agreement.
- Press on ‘create your shop’, and your shop is ready.
- You can even customize the shop, and you can see the page connected to the shop.
- Here you can also connect your Instagram shop.
- Now you are all done from your end and waiting for Facebook to approve your shop.
Part 8. Setting up Facebook Pixel Events
- Go to ‘pixel caffeine’ settings.
- Click on change settings here.
- You need to enter your pixel ID.
- Quickly go to business settings and go to data sources pixels.
- select your pixel, copy that
- Come back and paste it into the manual setup.
- Now to select where our pixel should be placed, that is either at the head or foot.
- Select on either of them and enable the “Facebook Pixel Setup” option
- Then scroll down and enable the option “Custom audiences” as well and enable advanced data tracking.
- Scroll down to the Conversions section, and you will see WooCommerce in ‘eCommerce plugin detected’, enable this for tracking all your eCommerce conversions and enable all the options given like for viewing product, adding to the cart, viewing checkout, adding payment information, purchase and more.
- Save the changes made so far.
- Move back to the dashboard, and you will see the status is ON for eCommerce integration. In addition, you can see your pixel id, and a manual facebook connection is available.
Part 9. Install Facebook Pixel Helper Chrome Extension
Facebook Pixel Helper is a great extension to troubleshoot your pixel events.
- To install the same, go to the Chrome store, and download Facebook pixel helper.
- This will require you to test all your emails, and once installed, you can open it up by clicking on it in the extensions.
Part 10. Test Pixel Events
- Go back to your business manager and then to data sources and then to pixel and select your pixel and open it in the event manager, select your pixel and click on test events to test the live events; you need to enter your URL on the “test browser events” and press open the website.
- You will now see your demo website on WooCommerce.
- When you open pixel helper, you will see events that have been filed.
- Go back to the event manager. You will see the successful events there, and you will also see the parameters our website passed through.
- Go back to the website demo and click on a product and you can check and do a run-through on your own to check whether everything is perfect or not.
So now you know how to connect your WooCommerce with your Facebook catalog, and you also know how to set up and check Facebook events properly.
Without giving a dedicated and proper product description, you cannot move ahead as it will show an error. Pixel Caffeine offers you product feed advanced settings, where you can choose either a long or short description so you can choose one which suits your store.
Your business can gain significant momentum if you connect your WooCommerce with the Facebook shop, following these simple steps. The accessibility and visibility of your eCommerce will grow in leaps and bounds since your business overcomes the limitations of the physical world and is out there in the vicinity of more than 2 billion users of Facebook.