Search Engine Optimization | 14 Min Read
Posted on: Monday February 22, 2021Reading Time: 14 minutes
While you seek better ways to lure in your target audience through engaging content, internal links become anchor points, keeping them hooked as they gather more details. Despite the ease of navigating your audience that internal linking offers, shady practices can burn down the house you created. This concept is complicated and important at the same time.
Here’s the thing; If you have been ignoring internal links all this time, you should know that you are missing out on a major part of creating strategic, living content that allows multi-level traffic generation for your business or brand.
A strong link strategy will not only get you an improved existence on search engines but also offer better results for content promotion on various social channels. You can come up with different content strategies for different channels to meet the requirements of varying buyer personas by redirecting them to suitable blog posts using a target link strategy.
All this is focused on showcasing your brand or business as one of the industry leaders amid the expansive ocean of similar content on the web. According to Google, linking is one of the top considerations for content marketing. Being an SEO agency in UAE we believe internal and external linking play a major role in enhancing content ranking and good SEO for your website.
Why Is A Link Strategy So Important?
While the importance of links is known to people for a long time now, many still don’t know its best practices. Everyone thought that including as many links in the article as possible will do miracles. Eventually, they filled in links that had no relation to the blog topic or web page. Although it only generated tremendous traffic, which was mostly irrelevant. However, this strategy is still practiced quite cleverly now by using relevant keywords as links.
Quality content continues to be the differentiator in the competitive online market. The sooner you understand this, the better. On the other hand, if you add random links to your content with no specific purpose, it would be a waste of time for the reader, eventually making it spam.
The greatest loss of a poorly planned link strategy is that it creates confusion around the main call to action. The best SEO services in Dubai would be focused on including a clearly written purpose in the content, hyperlinked, so the reader knows what to do. However, with no link strategies, you are more likely to see increasing bounce rates and all your efforts, time, and money going to waste.
Do’s and Don’ts To Consider For Link Strategies
Links create connections between web pages. If there’s enough related content, you can create links without the need to compete for more clicks. If you smartly design the content, you can easily use links as an intermediary between different pages and add more value to your content at the same time.
To ensure that your overall content strategy works effectively, it is crucial to understand how you create the connection and where you place the links. Since blogs change most frequently on a website, they offer the most effective places to implement a strong link strategy. Blogs help enhance organic SEO value with internal and external linking strategies and keep the audience connected through relevant topics and information.
These do’s and don’ts will allow you to effectively implement link strategies in your blogs.
1. Include A Link Above The Fold
The content above the fold means what readers see on the page before they scroll. According to analytics, most users spend 80 percent of their time looking through the information above the fold. You can make the best use of this opportunity by featuring a link to one of the best posts. It will keep the readers engaged and encourage them to explore beyond just one post.
Ads and other unnecessary elements above the fold seem distracting and make the content appear to be an afterthought. Instead, you could consider including a form for signup at the top of the sidebar, leaving enough space for the content.
2. Stick By One, Clear Call To Action
Including numerous links in a blog post often creates a mist around the main call to action. When everyone prefers an alternate route, hardly any vehicle would hit the highway. Therefore, choose specific links that relate to the core topic of your blog and enhance its credibility. It will keep things clear and lead the reader towards a specific call to action. There’s no good in piling up numerous links within one blog. Under the guidance of an SEO agency in Dubai, you can come up with better strategies for creating posts and using appropriate links within.
3. Try Using Recommended Content CTAs
Brand blogs are great ways to connect to potential customers through sharing your knowledge, featured practices, or products that could help them. Therefore, instead of including links to promote products, deals, or services, you should consider pointing links at recommended content as CTA.
This will redirect traffic to other worthwhile content and let the readers explore something new that they haven’t even realized the need of. Implementing a call to action through recommended content will also help your brand emerge as an industry authority.
4. An Editorial Planner To Improve Link Building Practices
Using an editorial planner will help you plan and create content according to your marketing campaign goals. Also, it will be easier for marketers to use relevant content links in newly created blogs. This practice is an important sign of the best SEO services in Dubai.
1. Don’t Include Too Many Links
An effective link-building strategy is based on the understanding of how many links would be sufficient in content. Even when you make relevant choices, inserting multiple links in each paragraph of the blog would be too much. Three to five inbound and outbound links are enough for 1000 words. Moreover, this count can be increased if you have a content-based site that features educational and research-based posts.
2. Don’t Skip Linking To External Resources
Along with inbound links, using a few outbound links will help you to connect with other credible external platforms. Some relevant insights that can be supported by other popular websites help in good SEO and bring up opportunities for referral linking. While it’s a great way of linking to more popular websites, it makes your content authoritative and enhances the target audience’s trust in your brand.
3. Avoid Using Gated Links In The Name Of Extended Details
Think from the readers’ point of view. When you click on a link that claims to offer what you need, you would want to get straight access to the information. It could be frustrating for readers to know that they need an account and password to get in-depth details about something. Brands should essentially balance gated content and free content on their website.
4. Do Not Forget To Introduce Fresh Links
The freshness of a link is crucial for its popularity and remains an important factor to determine its relevance. Since link signals turn inactive after a specific time, most popular websites go stale as they don’t get any new links. Depending on the blog topic, you should choose reference links that are not more than two years old.
It is quite understandable that a good link strategy is important for consistent growth. While you agree to the significance of link building, these do’s, and don’ts will allow you to see better results. Whether or not you collaborate with an SEO agency in Dubai, these tips will ensure that you seek growth.