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E-commerce Website Design | 28 Min Read

E-commerce Design and Development – A Comprehensive Guide

E-commerce Design and Development- A Comprehensive Guide

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Post Views: 332 Views

Posted on: Tuesday August 3, 2021

Reading Time: 28 minutes

The development of E-commerce websites can be challenging, especially after knowing how much the competition has risen in the past few years. Provided the COVID circumstances wherein preference is being pressed on online presence and things are disappearing offline, E-commerce stores pose a necessity rather than just being an amenity to any business. Initially, E-commerce was started to reach consumers efficiently and deliver information about your products in a faster and effective manner and make the entire shopping process much easy. However, now it has become a form of business necessity and an asset that can help you attain peaks. Everything is not as easy, from selecting the themes to picking up the domain and the coding and development part, everything is not as easy! Each stage comes with its own challenges. Nonetheless, we got you covered and have comprehensively combined our experts’ knowledge into putting together this guide for easy E-commerce development in 5 simple steps with a detailed description of each of its components.

 

How to build an E-commerce website in 5 steps?

 

How to build an E-commerce website in 5 steps

 

Step 1: Choose a name and get your domain

 

Choose a name and get your domain

 

The domain name is the first thing that reaches your customers even before viewing the designs on your website or visiting your product pages. Hence, it is essential to get your domain name that is enticing and descriptive of your services. Here is why an emphasis needs to be put on picking the right domain name:

 

(a) It is an essential aspect of your branding and the brand image. Picking up a domain name representative of your services/products gives you a high edge over your competitors. It makes your customers easily grasp the concept that your website is based on.

 

(b) A domain name is a title that people use to visit your website. Hence it is critical to pick a name that is easy to remember and is not too long or too short, and your consumers can quickly memorize this name so that they can directly type in your name whenever they wish to visit your sites.

 

(c) SEO aspects: Domain name plays a critical role in your page rankings and SEO build-ups. Picking a perfect domain name will help you get on the top of the SERPs and therefore attract more traffic.

 

The best way is to jot down a few relevant names considering the points mentioned above and purchase a domain name on domain registrars like Google Domains, GoDaddy, etc. The first step is to put your name there and check the availability. If it is not available, then check out all the related options it gives you and try to find an available name.

 

Your domain name must ideally be priced between $12 to $25 per year, based on the service and the add-ons like domain privacy that you pick while making the purchase. At times, your E-commerce development platform also offers you free domain name services with the domain cost added to the subscription fee they charge you.

 

This brings us to the topic of selecting the best E-commerce development platform.

 

Step 2: Pick your E-commerce platform

 

When you start Googling ‘Best E-commerce website development in Dubai or UAE’ or ‘Which platform to opt for E-commerce website development,’ you will land upon infinite options with different features and pricing which may or may not fit your budget or even will transform the way you think about your website. We have sorted a few platforms for you, but we would still recommend you read about all the others to judge that these are the best.

 

Here are a few top E-commerce platform choices to consider when choosing one for your E-commerce website:

 

Dedicated E-commerce platforms are the most profitable way to launch a fully functional E-commerce website immediately. These solutions are highly robust and scalable while simultaneously delivering powerful built-in characteristics like safe payments, inventory management, email marketing, shipping labels, and multichannel sales assistance. These platforms often are not free! However, they will help you get instant results.

 

The best-dedicated E-commerce platforms to recognize cover:

 

  • Shopify:

 

Currently, with over 500,000 Shopify E-commerce stores and the numbers rising every day, Shopify and Shopify Plus, along with Shopify premium stores, have done wonders in the area of E-commerce development. With easy setup, development, and thousands of templates, Shopify offers you full-fledged development support.

 

  • WordPress & WooCommerce:

 

It is a self-hosted and open-source program where WordPress provides you power over the E-commerce design, and WooCommerce helps you integrate the payment. This combination is among the E-commerce platforms with the most superior numbers of themes, add-ons, and plugins with the best integration environment support. However, it is advisable to hire E-commerce developers to get this job done right because it demands a bit of technical understanding for full customization.

 

  • Magento:

 

Magento demands technical expertise and abilities to create a site from scratch. You will find open-source Magento a little challenging just if you wish to renew or manage something; nevertheless, it provides an immense option for customization if you’re about to structure and create an extremely customer-centric store. Go for it if you have the abilities or can get some best E-commerce developers in touch to create anything you envision.

 

  • OpenCart:

 

OpenCart is an online E-commerce store management system whc=ich is based on PHP and is executed using MySQL along with the usage of HTML for the interface development of your E-commerce store. The best part about OpenCart is, it is available free-of-cost and is currently one of the largest used platforms for E-commerce website development in Dubai, offering support for multi-language and currency systems.

 

Just in case you still wonder which one to pick, all of these dedicated platforms grant a free trial time so that you can risk-free try these and test the functionalities yourself before choosing the one you’ll apply to produce your E-commerce website. Experts at Pro Web also help you choose an E-commerce platform based on your requirements and the budget and other business specifications you help the experts with!

 

Choosing the perfect E-commerce platform is a crucial step in the method of establishing your E-commerce store. So, invest the time and ponder upon your vision and growth goals and see if they can be achieved using the platform you pick. Then make a wise decision and move to the actual building part.

 

Step 3: Building your E-commerce website

 

After deciding on an E-commerce platform, it’s the suitable duration to kick-start the designing and development of your E-commerce website since you have the domain name picked up, a plan in your hand, a vision in your head, and a platform to put it all together. Now to decide on the UX/UI aspects first, you’ll need the following details and knowledge:

 

Logo and brand identity

 

All E-commerce platforms allow you to build a simplistic type logo or add the one which you develop externally using Canva, Adobe Photoshop, Illustrator, or any other platform. Creating your own logo helps build your identity more centric towards ‘Who you are’ and is more illustrative of your story. Get a perfect graphic done with all the essential elements, and make sure that the logo colors match the theme that you are about to build for the entire website. They should complement the entire look.

 

Product photos, specifications, and information

 

This is the most important and one of the mandatory aspects because it describes what products you sell, what your services are, and what your customers can expect from you. These images will either hold your customer’s attention and push them into hitting the buy button or sway them off. So here are the essential aspects of getting this part done right:

 

Great product images: You must capture and gather a good collection of the best product photos you can get with added creativity and innovation. It is highly recommended to get HD images, but cell phone photos clicked right would work fine. Click photos from different angles in order to give your customers a 360-degree view of your product.

 

Product videos:  Genuine, real-world videos have come into existence as great sales tools, and with applications like Tik-Tok and other social media allowing you to upload your product videos and gain trending followers over them, these videos capture your customers effectively.

 

Detailed product descriptions: These descriptions will help you reduce your own hassles. How is the question we get asked often? The reason is when people get full specifications of what they buy and are left with no doubts; they are more likely to be driven to make the purchase and spend the money. Detailed descriptions help your customers have no doubts about your product, and if they have no questions, it means less loading of your time with those issues and explanations.

 

Product SKUs: Ensure to keep your internal stock-keeping units (SKUs). Many times to check the authenticity of the product, customers search by putting up a manufacturer’s code; it’s a good idea to include this data as well.

 

Inventory: Add a stock quantity for each product and allow your E-commerce platform to track your stocks as products sell down. It reduces your work. You can additionally add notifications for when you have just one unit left or so on.

 

Apart from these, one of the critical aspects that customers look for is your establishment, your company values, and your visions to identify if your company is genuine and is actually real in the pool of fake online business markets.

 

Your story

 

This is your opportunity to connect with potential buyers; hence, invest an excellent time to create the “About Us” segment on your E-commerce store. Share your particular journey—is it the realization of a lifetime dream? Or a hobby that you picked upon? Whatever your motivation for building an E-commerce website is, tell it here. Decorate it with images and videos and give it an entertaining and engaging look to grip buyers getting to this page back for more.

 

Here are the other pages which help build your entire territory using your website; they may not seem important in the initial stages but play a vital role in your growth.

 

Customer service pages

 

Comprehensive customer assistance grasps shoppers arriving back; therefore, utilize the customer service side of your E-commerce website to precisely establish their expectations. Key factors here include:

 

Shipping rates and times: Mention your standard shipping turn-around, the prices you charge, and the expected delivery duration.

 

Returns and exchanges: Include your returns policy and explicitly mention who funds for the return freight, leaving them with no surprises.

 

Privacy policy: By regulation, you must incorporate a privacy policy on the E-commerce website.

 

Blog content

 

An excellent way to produce ongoing content and improve your E-commerce website’s SEO and search engine rankings are by blogging. Blog posts comprise a part of the overall marketing plan. You can constantly spread this content via social media platforms and other marketing tactics to make more measures from your struggles.

 

User-friendly navigation

 

Most of the suggestions and learnings from the E-commerce web design in Dubai points towards the designs supporting shoppers to quickly navigate your shop, content, products, and blog section. Create:

 

  • Menu bars
  • Product Categories and sub-categories
  • User-friendly site navigation map
  • Videos on how to find the products on your website
  • In short, help your customers reach the checkout.

 

Step 4: Set up payment, tax, shipping, and marketing tools

 

E-commerce platforms come in all-in-one solutions for this issue since you have many other things to look upon while building your E-commerce, and the worst part would be to be stuck with a payment and checkout section. Shopify, BigCommerce, etc., have the built-in payment integration help, tax considerations, shipping label issuing, and marketing means. Most others need to combine a few external services to handle these tasks without you having to worry about the integration aspect and delivering a secure tool.

 

Payment processing

 

All of the E-commerce development platforms mentioned above extend plug-and-play combination with best payment assistance like PayPal and Stripe. In addition, Shopify also holds its payment extension, Shopify Payments. To enable payment processing using these solutions, you click a few buttons, set up your account, and you’re connected.

 

Most E-commerce programs also let you correlate your payment gateway and dealer account. Nevertheless, built-in and plug-and-play pay services are the most accessible and most economical choices for startups.

 

Once you set up your payment, you’ll configure transactions and need to figure out tax rates to be obtained from shoppers. All E-commerce website platforms help sales tax collecting and implement taxes to choose all items and orders.

 

Shipping setup

 

You can—and must—blend shipping setup services with your E-commerce shop to streamline the purchase accomplishment process. Combined shipping effortlessly combines orders to shipping software so you can select carriers and shipping methods, print labels, and automatically notify customers when their orders ship.

 

BigCommerce, Shopify, and WooCommerce all offer built-in shipping, so the integration is already done for you, and setup needs just minutes. However, many other E-commerce platforms need you to integrate third-party shipping support like ShippingEasy, etc., to print labels and trigger client notifications. These combinations operate well with almost all platforms but can increase your monthly expenses.

 

After finally setting your shipping solution, you can generate shipping prices to accredit your clients’ shipping fees. Most E-commerce platforms allow you to add real-time prices, which is the exact cost of sending a specific spending specific order. Of course, you can also set up these rates according to your specifications.

 

Email marketing and social media setup

 

Similar to payments and shipping, excellent E-commerce website platforms allow robust built-in marketing devices. All-in-one E-commence the application with comprehensive marketing toolkits. Using these, you can instantly create and manage email lists to relate with clients and instantly sell merchandise and convey promotions across your social media platforms.

 

Other E-commerce platforms need a bit more extra effort to set up marketing peculiarities. Obviously, the time consumed in this step is highly dependent on your choice of an E-commerce platform. Creating an E-commerce website along with the marketing signals and signs is simple with dedicated E-commerce platforms. Contribute more time, energy—and possibly money if you want to grow.

 

Step 5: Test and launch your E-commerce website

 

The final stage of building your E-commerce website begins with preparing a few inspection orders. Each E-commerce development platform works on testing separately; notwithstanding, all allow you to go for a few pre-launch analysis orders using the system itself. Once you have run a few tests and know that things are working absolutely fine, you are thoroughly ready to launch your store. However, if something comes up, you deliver the best by responding to the bugs and errors and fixing them.

 

Conclusion:

 

It is a tedious task to put together an online E-commerce store that delivers instant results and appeals to your customers to get the most sales and help your business grow fast. The technicalities and even the non-technical aspects involved like name picking and other things make it daunting for business people to deliver on the E-commerce platforms. However, the best solution is to get professionals on board, talk to them, get things resolved, get experienced advice and let them do it using their gathered skills. Probably you will have the best store built in the most unique and innovative ways. So get your E-commerce website now and let your business flourish beyond imagination.

Written by: Jayshri Gupta @proweb.ae

Jayshri Gupta is a Digital Content Writer at Pro Web. With an engineering and analytical background, she is highly dedicated to learn new technologies and write about them. She has a 2 year experience in content writing inclusive of varied fields including Press Releases, Articles, News Pieces, and Blogs.