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E-commerce Website Design | 13 Min Read

Essential Components Of An Effective E-commerce Web Design

Essential components of an effective e-commerce web design

Article Overview

Posted on: Wednesday July 29, 2020

Reading Time: 13 minutes

The phenomenal rise in global online businesses is expected to touch the mark of $ 4.90 trillion USD by 2021. Since more customers now prefer purchasing the goods through online mediums, launching your own ecommerce store can be helpful to take your business on the next verticals of customer satisfaction.

 

How does an online store will help you?

 

An e-commerce store is not bounded by geographical boundaries and let you reach targeted audiences worldwide; sustain already present ones, along with gaining new. An online store is also helpful as it allows customers browsing through the web to have a closer look at the products and buy them anytime, anywhere. That’s because an ecommerce store is 24*7 operational.

 

Basically, the number of ecommerce businesses is increasing for a reason. This makes the planning and building of ecommerce store imperative despite the size of your business.

 

What more they offer?

 

Since, it’s crucial to build visually compelling and robust ecommerce web design to make sure that your online store is a definitive success. You require a website that is beautiful, having smooth navigation, easy to understand ui, and optimized for increasing conversions.

 

So what are the essentials for building a great e-commerce website coupled with impressive designs? Let’s take a look.

 

How Can We Build an Effective Ecommerce Web Design?

 

It’s a proven fact that good e-commerce web designs are helpful to represent a business as more trusted and legitimate, exactly something what end customers desire for. So if you want to ensure the growth of your e-commerce website, designing part must include the following components.

 

1. Neat and Clean Design

 

The popularity of every e-commerce website is majorly dependent upon its designs. In fact, 52% of online visitors make up their mind about business credibility by having a look at web designs.

 

Overly filled designs start losing their charm as time passes by. However a minimalist design approach for online store coupled by simple color scheme and elegant typography will serve the purpose of appealing looks for longer time intervals.

 

However if you try to place more elements on a web page, viewers get more distracted from the actual purpose. Elimination of unnecessary elements will grab a visitors attention more towards important things.

 

Anything left?

 

A simple web design will load faster, reduce bounce rates and engage more potential visitors.

 

You can also opt for already designed templates if you don’t to make a huge shift in your website’s current looks and feel. These templates are free-code and professionally designed to offer your website’s impressive look. So, if you desire optimization of your store for more conversions, ensure keeping it simple and focused on sales only.

 

2. Easy Navigation

 

 

easy navigation

 

The owners of leading online commerce businesses spend ample money for bringing more visitors to their web pages. It’s important for brands to create a interactive website for guiding visitors to purchase.

 

Easy website navigation is helpful to achieve more sales by letting shoppers find products easily. It also let you improve user experience while poor navigation will annoy visitors and increase bounce rates.

 

Got it?

 

Excellent, below listed tips would be helpful for improving your website navigation:

 

  • Main navigation: Traditional conventions for design and navigation are useful to make things easier for users. Prefer an inclusion of website’s main navigational menu at the top or the left side of the page.

 

  • Product categories: Categorize product listings through meaningful categories, subcategories, and labels. For example, clothing brands, must use labels like “Men,” “Women,” and “Kids” for separating collections.

 

  • Search bar: Including a search bar at the top of every page on your ecommerce website would again be helpful for users to instantly find their desired products.

 

3. High-Quality Product Images

 

high quality product

 

A good product picture is first impression on buyers. Sounds cliché?

 

Well, it’s absolutely true.

 

Specifically for online stores

 

High-quality images are helpful for visitors to know the product well. Either they will buy it or turn them away.

 

Obviously you won’t prefer any online store having blurred photographs of their products.

 

Unlike traditional shopping outlets where consumers see, touch, or try products before they decide to make a purchase, here customers can only have a look at product images that they decided to purchase.

 

And if your product images tiny or blurred will it suffice the people to buy products? Definitely not.

 

This is the precise reason why investing in high-quality product images is mandatory for proper demonstration of your products for online shoppers to get completely assured.

 

Using a 360-degree shot or video focusing on the important features of your product is again a good idea. You can also go for in-context or lifestyle product images as it would be helpful for users to build an emotional connection with it.

 

4. Great Product Descriptions

 

Just like product images, descriptions are also useful for e-commerce website owners to provide relevant and useful information about their products to incoming visitors.  But remember that it should compile every detail including the benefits and features.

 

Usually a visitor looking to buy any specific product, prefer to learn every detail about its usability to ensure that your product is useful for him or not?

 

Now you might be clearer how descriptions effectively convey the value your product can provide.

 

5. Hassle-Free Checkouts

 

checkout

 

Another important factor for an ecommerce website is providing a great checkout experience for the buyers.

 

Well connection between easy process for buyers to add products in their shopping carts and finally purchasing the product by completing the checkout processes is highly clear for everyone.

 

Ensure that checkout process is easy to understand for users and they must be highly aware about what exactly what they have in their cart.

 

A neat and easy design for checkout is what every user will admire you for. Not only checkout process but features like guest checkout, easy form-filling, multi-currency payment gateways, and persistent cart summary are imperative too.

 

Proper optimization of checkout page is ideal for improvising complete websites’ speed to attract more sales and increase customer retaining rate.

 

6. Mobile Responsiveness

 

mobile responsiveness

 

Increasing number of mobile users shopping from online stores persuaded the need for proper optimization of e-commerce website in contrast to every device; laptop to mobile devices and make sure that every visitor get a pleasant experience every time they visit.

 

Adapting the design responsiveness design will be helpful for you to make your online store highly user-friendly as visitors would be accessing every important feature, listed offers, and products in completely hassle free manner.

 

Are you ready to build an e-commerce website?

 

An ecommerce website must be visually-compelling and provide a hassle-free shopping experience. If consumers trust your website, they will more likely to purchase more products and even return back more.

 

Moreover it’s important to incorporate the pro-elements of ecommerce web designing just like mentioned in this post above to improvise the user experience and help in engaging more visitors to make purchases.

 

Do you require more briefs for optimizing your store conversions? We’d be glad to help you improvise your online store designs and conversion strategy. Please feel free to contact us.

Written by: Kashish Ali @proweb.ae

Kashish Ali is a Digital Content Creator and Blogger. Her skills specialize in creative writing and editing. She is a very keen observer and a passionate learner. She is well-versed writer on a wide array of topics and niches such as SEO, digital marketing, relationships, lifestyle, food and so on.