Shopify Web Development | 12 Min Read
Posted on: Saturday January 8, 2022Reading Time: 12 minutes
Nature taught us that diversifying is the best way to survive chaos, change, and competition. Genetic diversification and mutation ensured something of everything survived. So it goes very much for a business too. Several multinational companies and companies providing a vast form of services and products prove this theory right. For an online establishment, running multiple stores often becomes tedious. However, it is not. Shopify Plus Multiple Stores makes your store management easy and fun so that you can diversify your stores without getting anxious about the growing operational needs and management. This blog will deal with multiple-store management, how one can have multiple storefronts on Shopify, and how specifically Shopify Plus makes multiple store management effortless.
The mechanization of running multiple online stores is termed multiple-store management, where the operational demands of each store differ from the other. As a result, E-commerce store owners experience smooth functioning of all their stores on Shopify in UAE, even though it requires intense monitoring.
Shopify Plus Multiple Stores
What is Shopify Multiple Store?
With store owners wishing to expand their business in different domains, they could not have multiple stores on Shopify alone. One has to have multiple accounts as per their store requirement, set up a new store for each account, and manage each separately. To solve this problem, Shopify Plus Multiple Stores was launched.
With Shopify Plus Multiple Stores, a store owner can create different storefronts for different regions. So irrespective of the owner’s location, the store will be accessible to users. This enables Shopify users to bring their products and services to a global audience. Moreover, one can easily cater to the international clients with Shopify store design services so that their store follows the international standard in providing the best services.
How can one have multiple Shopify stores?
For importing themes to your new store, you may;
For importing the staff of the store, you can also
How much does having two Shopify stores cost?
The cost of having two Shopify stores entirely depends on how much one chooses to run them. One can create multiple Shopify stores with different Shopify accounts or upgrade to Shopify Plus. While the former objectively costs the number of stores multiplied by the subscription fees per month, like the basic Shopify account costs USD29, having two stores will cost USD58 per month. The latter’s plans are customized, starting at a base fare of USD2000 per month.
How can one manage multiple stores?
To ensure productivity across all your Shopify stores, you must follow the following pointers to manage your multiple Shopify stores effectively.
(1) Optimizing each store individually
When you diversify your business Shopify store as per the international market, you have to segment your store as per the varied customer segment, the audience in different regions. One has to optimize each store as per the relevancy of a particular set of audiences. This optimization involves targeting locally used keywords, promoting offers and deals as per the customs and traditions prevalent in the country, designing the store accordingly and creating content that is significant for the local users, and using a variable URL structure for the Shopify store.
(2) Updating the inventory in real-time
To ensure that your store manages the inventory precisely across all your multiple stores, implement real-time inventory updates. One can also adopt Shopify inventory management to prevent overselling on the store. It also ensures that you can fulfill all the orders and not incur losses. In addition, it secures the brand’s reputation and creates a pleasant customer experience. Inventory management in real-time enhances the customer’s shopping experience significantly by securing good products in your stock. Furthermore, this centralization of the inventory for the stores helps the store owner keep track of the products independent of different stores.
(3) Using product information management system
As you keep building multiple Shopify stores, there increases the possibility that the product information present on each of the pages differs entirely from the other. After that managing, the information of products becomes extremely time-consuming and tedious. This often results in unordered and inaccurate data. Product information management system prevents store owners from falling prey to this problem. It makes all the data centralized and consistent resulting in standardized data which is clean and the same on all the storefronts, building consistency among the stores.
It further tracks the information managed by the business and distributes it across all the sales channels effectively. This leads to a uniform information display that gets updated in real-time.
(4) Assembling a centralized customer support system
Tracking customer support tickets across multiple stores is a complicated task because of the massive amount of customers and tickets. This becomes more difficult if one has to localize the customer support to cater to the international customers separately. A single and unified customer support service helps one handle each customer query and order data from a single interface powering all the stores. This central box can deal with the customers’ issues quickly and effectively. By implementing such a system, one can deal with customers without any confusion, increasing customer satisfaction, leading to a higher customer retention rate.
Shopify Plus account is the only way a merchant can have multiple domains on a single Shopify account. With this, one can build ten different domains from a single account, which means you get to register all the stores under a single email address and conveniently run all of these stores from one account of Shopify plus.
By diversifying your business and having multiple stores, you can sell products internationally, target different customer segments, sell different products in different stores without diluting the uniqueness of each and even create a brand outlet.
Thus, using a consistent standard operating procedure across all the stores, improving internal communication of the stores, centralizing the sales data, automating the inventory workflow, and regularly monitoring the sales strategies of all the stores helps you ensure productivity across stores Shopify.