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Digital Marketing | 13 Min Read

How Long Must A Blog Post Be In 2021?

How Long Must a Blog Post Be in 2021

Article Overview

Post Views: 79 Views

Posted on: Tuesday October 12, 2021

Reading Time: 13 minutes

In the world today, information is power. Since the escalation of the internet, information has been a few finger clicks away. At such times, sharing the information rightly and vastly is more incentivizing than accumulation. It is what keeps the art of blogging alive and relevant to date. When the world is interconnected on the digital fabric, it is crucial to escalating your accessibility and readability. For this very purpose, many companies outsource SEO(Search Engine Optimization) work to companies and agencies across the globe.


The journey of sharing your ideas, views or data does not start from its marketing or publication. Many would argue that the saleability of the content is an accurate measure of how successful that particular content is. Still, in the proper aspect, the success lies in the length of your writing. The lengthier the content is, the more evolved it seems to a reader; it guarantees to have delved deep into the topic, conceptually well explained and does not leave much room for probable doubts. It is easier to access its quality then. If written in a generalized comprehension, inclusive of all technical terms, even the saleability accelerates after that.


Hence, in this decade, one must know how long a blog post should be for garnering views, and we are here to help you with:-


(1) A good blog must target 900-1000 words.


Now Longer pieces achieve the following objectives –


  • The content ranks better on Search engine Result Pages (SERPs)
  • Regarding the topic, the reader gets an in-depth explanation, i.e. the quality is good.
  • The amount of time a reader is on the page increases, and thus again, it affects ranking on search engines.


(2) The length of your blog entirely depends on your topic.


That is to say if your blog is in the lines of “How to….?” or “How …… is done?”, it will be longer than blogs in the line of “why …… happens?” or “will…… be successful?”. How difficult, technical or complicated your subject matter is, elaborating it will be comprehensive and lengthy. Meanwhile, viewers who lookup for things in the paradigm of ‘who”, “what”, or “when” are looking for short answers so that they can comprehend it in a glance and move on. Hence, if your blog is on the tangent of academic prowess or explaining a technology or anything uncommon, lesser-known, or a novelty, then it will be longer than a blog that informs, aware, suggests or critiques about an event trend, personality, organization or mechanism.


The length of your blog highly depends on the value it generates; that is, a blog should be –


length of your blog & purpose


  • 200-400 words – If it was for engaging with the crowd and for short dialogues and discussions. They are not apt for SERPs ranking and are not shared much. They are specifically for describing a service or product or commenting on the same.


  • 400-600 words are considered the minimum word limit for a write-up to be considered a blog, though it does not have a scope on SEO either. They are, moreover, like small snippets, easy for paying a quick view and for sharing socially.


  • 600-1000 words – It comprises 70% of the content available on IoT and is targeted for educational or informational reading. It does rank well on SEO and drives website traffic. Because its booming viewership often includes links to other related content, advertisement, and referral links.


  • 1000-1500 words – Based on your target market, this length would work wonders and gives your website the needed thrust impacting website traffic substantively and improving ranking on SERPs. Suppose the quality of the content is above average and is clubbed with links, partnerships and tagging other personalities. In that case, it will achieve the desired website traffic gradually.


  • 1500-2000 words – The blogs of this world length are most cherished and revered by SERP like Google and Yahoo. A blog post written average but encompassing all the aspects of the topic well in this range of word count gains search traffic in leaps and bounds. In addition, if good referral links, suggestions, pro tips, and downloadable content are added to it, then Voila! Your blog is out there, all set to beat the crowd.


(3) Ranking-based writing is the key. 


What is your word’s worth if people don’t read it right? Hence, when you write, try explaining as briefly as you can. Don’t drag or far-stretch your affirmations and statements since it will affect the quality but ensure that you do not leave anything for interpretation by the reader as much as possible. Though longer content is rated more accessible, maintaining quality is also essential since it builds credibility in the long run.


To boost the ranking of your content, an SEO company in Dubai to help you accelerate the traffic of your blog, publication, or website, improvising your content’s visibility significantly, such as Pro Web, a company providing exceptional search engine optimization services in the UAE.


(4) Creativity is crucial. 


No matter how generalized your subject matter is, always emphasize adding innovative points, so your blog has something others don’t. Even writing plays a significant role in engaging readers and persuading them to come back again and again. So explore the creativity in writing as much as your topic allows.


(5) Proper keywords are necessary.


The ranking and its appearance on the SERP depends primarily on the usage of the right keywords at the appropriate phrases and the correct place in the body of the content.



Writing content is more accessible. One with quality is uncommon, but writing one with regards to its visibility and ranking is the actual card of the trade. It involves mechanizing your inputs in a way which the internet prefers, operates on and grasps notice of.


Concluding thoughts

As hard as it is to practice, it is the most crucial aspect of writing a blog, and that is your subject matter and the point of view you present. There are several things in this world that we know, we are in the process of knowing and exploring, and opportunities and possibilities, we do not have any present idea about. But a good blog has to be relevant at all times. To do that, you may write about something which is very much prevalent in the status quo or emerging speedily. However, if it is entirely atypical, then your blog must also establish its relevance and why its knowledge is vital for the general mass. Therefore, the relevancy of your content is critical. Hence, it is not as hard as the general population perceives to develop a good blog with an accurate word count; if you remember, the tricks mentioned above. You must remember that qualitative and primarily quantitative writing is essential on the digital platform to top it all. As long as you achieve this, the length of your blog is just right.

Written by: Sanjali Das

Sanjali Das is a Content Writer at Pro Web. She is pursuing Law and is an ardent writer and reader. She interests in writing blogs, articles, snippets and commentaries in diverse topics.