Digital Marketing | 31 Min Read
Posted on: Tuesday October 12, 2021Reading Time: 31 minutes
In the world today, information is power. Since the escalation of the internet, information has been a few finger clicks away. At such times, sharing the information rightly and vastly is more incentivising than accumulation. It is what keeps the art of blogging alive and relevant to date. When the world is interconnected on the digital fabric, it is crucial to escalate your accessibility and readability. For this very purpose, many companies outsource SEO (Search Engine Optimization) work to companies and agencies across the globe.
The journey of sharing your ideas, views, or data does not start from its marketing or publication. Many would argue that the saleability of the content is an accurate measure of how successful that particular content is. Still, in the proper aspect, the success lies in the length of your writing. The lengthier the content is, the more evolved it seems to a reader; it guarantees to have delved deep into the topic, conceptually well explained, and does not leave much room for probable doubts. It is easier to access its quality then. If written in a generalised comprehension, inclusive of all technical terms, even the saleability accelerates after that.
Hence, in this decade, one must know how long a blog post should be for garnering views, but before that, let’s deal with more pressing factors that are more critical for ranking than the blog length itself, like the number of outside domains linked to your website, since it matters way more than the length of your blog. Linking more domains adds to the accessibility and the search engine algorithm that finds and ranks your blog.
Factors related to the length and content of your blog in 2022:-
(1) A good blog must target 900-1000 words
Now Longer pieces achieve the following objectives –
(2) The length of your blog entirely depends on your topic
That is to say, if your blog is in the lines of “How to….?” or “How …… is done?”, it will be longer than blogs in the line of “why …… happens?” or “will…… be successful?”. How difficult, technical or complicated your subject matter is, elaborating it will be comprehensive and lengthy. Meanwhile, viewers who lookup for things in the paradigm of ‘who”, “what,” or “when” are looking for short answers so that they can comprehend it in a glance and move on. Hence, if your blog is on the tangent of academic prowess or explaining a technology or anything uncommon, lesser-known, or a novelty, then it will be longer than a blog that informs, aware, suggests, or critiques about an event trend, personality, organization or mechanism.
The length of your blog highly depends on the value it generates; that is, a blog should be –
(3) Ranking-based writing is the key
What is your word’s worth if people don’t read it right? Hence, when you write, try explaining as briefly as you can. Don’t drag or far-stretch your affirmations and statements since it will affect the quality but ensure that you do not leave anything for interpretation by the reader as much as possible. Though longer content is rated more accessible, maintaining quality is also essential since it builds credibility in the long run.
To boost the ranking of your content, there are SEO companies in Dubai to help you accelerate the traffic of your blog, publication, or website, improvising your content’s visibility significantly, such as Pro Web, a company providing exceptional search engine optimization services in Dubai and pan UAE.
(4) Creativity is crucial
No matter how generalized your subject matter is, always emphasize adding innovative points, so your blog has something others don’t. Even writing plays a significant role in engaging readers and persuading them to come back again and again. So explore the creativity in writing as much as your topic allows.
Your objective must hook the readers initially because if speaking calculative, Google’s algorithm considers the bounce rate for ranking. Therefore, if your content does not intrigue people and keeps bouncing off your page quickly, your ranking will continually plummet in the search result each time.
(5) Proper keywords are necessary
The ranking and its appearance on the SERP depends primarily on the usage of the right keywords at the appropriate phrases and the correct place in the body of the content. Some people might say right not to impress but to express, but that fallacy is right there. Because be it business or passion, as long as you do it with a lucrative and remunerative zeal, you have to make it accessible or moreover searchable. Otherwise, it’s a waste of your time and efforts, and that’s a pity. Therefore, use SEO tools and analytics, identify the right keywords related to your content and use them in the subheading since it significantly impacts ranking. This is the first and foremost important thing you must do for your blog.
The ideal length of a blog for SEO in 2022:-
Considering the factors mentioned earlier, the ideal length of a blog for SEO in 2022 is conclusive to be 1760- 2400 words. Reflecting on the algorithm of search engines, blogs post having over 1000 words are ranked better; therefore, the minimum length has to be 300. Anything below that bar is deemed ‘thin content’ on your website and does not perform well on SERP.
Even though these figures might seem hyperbole, it is not. It is a clear cut observation deduced from many articles from reputable sources like,
The perfect blog post has the following elements in the right proportion:-
Elements of an ideal blog:-
Anatomy of an ideal blog post:-
Note: Exhaustive content beats shallow (incomprehensive) content any day.
Note: The shorter the keyword and phrasing are, the better.
The best blog length for your website:-
A simple approach to determine this is to take an average length of at least ten posts on your website together, which have experienced the most traffic. This average length is your ideal blog length. You can find the top ten posts of your website with the help of the Google Analytics tool. Such tools are real boons for any blogger and website owner. The better you analyze and post, you will understand what it takes to present the best. However, the length of your blog entirely depends on your website. There is no hard and fast concrete number for that. Therefore, you must take your website’s average and analyze it well.
How to create ‘quality’ content?
The most important aspect of blogging is quality. Yes, quantity does play vital role in invisibility, but nothing beats the boons of quality content. So if you are joining the blogging community now or this SEO-focussed subculture in the marketing community, you must strive to create ‘a content with substance’.
Creating content with substance means,
(i) Introducing new concepts in each of the blog posts put out
Don’t repeat a fact a trillion times or beat harp around the bush that others have already posted. Instead, try to amplify or broaden the scope of your concepts, engulfing everything that one can probably ponder upon on a given subject matter. For example- we have tried to answer all questions related to blogging in this particular piece. From how to what, everything so that you come up with a new perspective for blog writing by the end of your read.
(ii) The kind of media that would enhance the content experience
There are multiple ways to bottle down the information for your viewers like video, memes, GIFs, infographics, graphs, diagrams, pointers etc. Do what best suits your content, ensuring you can sum up vital information sufficiently in them. This grasps viewers’ attention as well as helps them to remember.
(iii) Fulfilling expectations
You must identify the intent of people searching for the subject you are writing about, and then you must try to fulfill their needs. Rather than driving traffic mindlessly for the sake of traffic, look for what your viewer is expecting when he comes across your website and give him not just a crux but comprehensive information so that he doesn’t switch to anywhere else for more.
How to find additional points for your blog?
You want to write good content that has an intuitive and unique value, has good word length, carries the right keywords at the right places, yet does not look forced. It seems like a hard job to maintain, right? Don’t worry; just consider the following pointers for rescue.
(a) Using LSI Keywords
They are search terms related to the main keyword being targeted. Therefore, they are terms related to what the people are looking for and including them means that you are approaching all such concepts that people are searching for related to your topic.
(b) Looking at Google Suggestions
Checking the ‘suggested’ search helps you add different angles to your content, and if you have covered all of them or most of them, you have done fine work, my friend! For example- we have added this question, “how to find additional points for your blog”, right from a suggested search result, and here you are.
(c) Using the ‘People also ask’ box
Using this box or the FAQs in the SEO page helps you tackle the problems of people who might not have a direct interest in your subject matter but have a related query. This way, you are targetting everyone in the realm of your topic, thus amplifying the audience and traffic drive.
Best SEO blog title length
For many bloggers and people who came across this blog in hand, this might have been a related query, so here it is. The ideal length for a blog title is under 70 characters so that it does not get cut off in search results and appears as ellipses.
Best practice for blog length in 2022:-
Why must you find the ideal blog length?
You can now say that time and people wait for none.
Hence, if you are still here with us, it means we have been able to serve good content as per Google algorithm and for you.
This validates that for people who write 300 words or any less, their content is born to vanish in thin air like a ghost. These people do not do original research, abstain from including images, videos or compose their content inclusive of related concepts. Why do we call such people ghosts? It is because viewers jump off their website even before they reach the main body of the blog back to the search results. Such bounce rate is detrimental to any blogger’s health.
The most vital aspect of blogging in 2022:-
As we have mentioned before. What’s the use of writing on the digital front if not to be read? In this decade, everything is about to see and to be seen. Therefore, even if you are not writing specifically for SEOs, you must market your content well digitally through other websites, social media, or ads.
Keywords are the key, quite literally. Therefore it is essential to use them right, and the more you build your blog around them and the more you put in, it will be always rank high on the SERP.
What is the magical ingredient for writing an excellent blog?
It is all about comprehensiveness and fulfilling keyword intent (you also meet SEO’s intent). The simple logic is that the more concepts you engulf in your blog, the likelihood of addressing related target audience increases and conclusively, you can make use of more keywords and satisfy the curiosity of viewers well.
Writing content is more accessible. One with quality is uncommon, but writing one with regards to its visibility and ranking is the actual card of the trade. It involves mechanizing your inputs in a way that the internet prefers, operates on, and grasps notice of. At this juncture, you must also know the psychological trait. In that tangent, remember that human beings want shorter posts, even those who are avid readers. So make your content look shorter without compromising the quality and knowledge you want to put forth. Yes, you can make your vast content short yet give Google the length it loves by using bullet points, more extensive paragraphs at the beginning, and scannable headlines.
As hard as it is to practice, it is the most crucial aspect of writing a blog, and that is your subject matter and the point of view you present. There are several things in this world that we know, we are in the process of knowing and exploring, and opportunities and possibilities, we do not have any present idea about. But a good blog has to be relevant at all times. To do that, you may write about something which is very much prevalent in the status quo or emerging speedily. However, if it is entirely atypical, then your blog must also establish its relevance and why its knowledge is vital for the general mass. Therefore, the relevancy of your content is critical. Hence, it is not as hard as the general population perceives to develop a good blog with an accurate word count; if you remember, the tricks mentioned above. You must remember that qualitative and primarily quantitative writing is essential on the digital platform to top it all. As long as you achieve this, the length of your blog is just right.