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How Many Times Should You Include A Keyword In A Blog Post?

How Many Times Should You Include A Keyword In A Blog Post

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Posted on: Saturday October 10, 2020

Reading Time: 18 minutes

“How many times should I use my keyword in a blog post?” It is a very common question that we often hear from people who have newly started blogging. If you are one of them and curious to know the answer, keep reading.


Use of Keywords in Past:


A few years ago, putting lots of keywords in your blog was recognized a good thing. The logic behind was that if your target keyword was best Ecommerce Platforms,” then throwing the exact words “best Ecommerce Platforms” plenty of times in your content would show Google that your content is all about the best Ecommerce platforms. That’s why cookie-cutter websites were loaded with the same keywords. And the outcome was that readers weren’t getting an engaging and informative blog.


Even some top-ranking websites followed the same rule, which made their contents poor and hardly readable. SEO writers had thrown so many keywords not only in the paragraph but in every sentence.


What is the outcome? The term “keyword stuffing” has come across because of the unnecessary use of the same keyword, and that is not right, according to Google.


Now you are aware of what to avoid, let’s know about how to properly use keyword in your content and target them as well.


How to Find the Right Target Keywords?


Before considering how many times you should put keywords in your blog, you must consider first what keywords are right for your website.


keyword research


And to identify that, Keyword Research comes as a savior. No, here we do not recommend you to use free platforms to search reliable keywords. What you need to do is to take help from the reputable SEO Agency in Dubai like us, for keyword research. We do a free audit for you and help you search the most reliable keywords for your blog post.


The Number of Keywords You Should Use Per Post or Page:


Beginners can use a number of keywords as there is no fixed limit of keywords for SEO for them.


How many keywords should you put in your blog to get a great success? Well, there is no limitation, so you can use 3, 5 or even more than 8 keywords on a single post or page. But while using the keywords, consider the flow because using so many keywords can ruin the flow of your content. According to rule, every keyword must be used properly on the same post or page, just like your main keyword.


Try to use latent semantic indexing or LSI keywords, which have different words but indicate the same thing.


Whenever you type something on Google’s search bar, you find that Google always tries to guess what you want to write. If any suggestion is good for you to try, it would be great to initiate a point for your new LSI keywords.


The key benefit of adding LSI keywords in your content is that it confirms that you have thrown specific keywords on your page. Combining these keywords with your target keyword helps to know that Google finds your page as a perfect match.


For instance, you might want to combine the mentioned below LSI keywords with the target keywords:-


LSI keywords with the target keywords


Men’s clothing —> Men’s styling


Top tourist attractions —> Incredible tourist attractions


Anything you do, always remember to avoid using lots of keywords that look like your seeds. While there is no fixed limit for using keywords for SEO, you can ruin your page by putting a bundle of overlapping keywords into it.


Still confused about how to include keywords in your content? Taking help from the reputable SEO Company in Dubai like us will be a great choice for you. We do a free audit for you and help you in adding keywords to your page.


Know the Use of Correct Keyword


Above you have learned how to find the keyword that you want to target, but what next? We all know that using the keyword in content so often is bad, but how many times do you need to use it? In the past days of blogging or content marketing, tools were available for inspecting the keyword density of particular blogs. But now these tools are very useless and do not provide correct keywords. So, if you are unable to find the correct keywords for your page, contact us. As a reputable SEO Agency in Dubai, we help you identify the right keywords according to your niche. We also offer SEO Packages to our customers so that they can get services according to their budgets.


Are you curious to know about what is keyword density? It is a percentage of how much time a keyword you can use in particular posts. For instant, you write a blog on baby products and the world limit 1000, and you include the ‘diapers’ word approx 10 times, then it may come in at 1% keyword density. However, many people think that they need to improve the percentage of keyword density, but the reality is no one knows the exact percentage density; it varies as per blog and word limit. You need to always focus on high-quality content and the best righting way.


What Makes Keyword Density Different from Keyword Frequencies?


As mentioned above, keyword density is the percentage of the density of the keyword in a blog. But keyword frequency is all about how many times you use a particular keyword in the blog regardless of the content length. When we compare these two words, you should always remember that keyword density is very important as compared to keyword frequency.


Keyword density helps how naturally a blog read into data but other side keyword frequency does not do so much like standalone data point for improving or enhancing overall keyword analysis.


How Many Times You Can Use A Particular Keyword?


There is no specific number of times in which you can use the keyword. As you have read above, keyword density has no specific number to use in content when optimizing your blog for SEO. Instead of focusing on how many times you need to use a keyword, you should focus on some point –


  • Place where you should use keyword
  • Which keyword you need to use
  • How naturally you use keyword


Among these three things, make sure you put the keyword in right the place is very important and also focus your primary and secondary keyword place in these areas.


  • Meta description
  • Title of post
  • Headline
  • Subheading
  • Body text


Above you have read three metrics that offer the right foundation to get better results from the keyword. If you want to know more about how you can target keywords properly than just read the content further and learn new techniques.


Advanced Keyword Targeting


If you have written a blog or you want to rewrite content that was not written and included with keywords, then you maybe want to add some keyword optimization to help your page to reach on the top of the rank on Google search. But before, know some ways for optimizing this type of content; you need to know first how Google device which page they have to show first. If you don’t know how to target keywords, then we are here to help you.


There are two areas that you should improve; the first one is you need to know about Meta keyword tags. And the second one knows about TF-IDFT because Google search algorithm and indexing help this to rank pages.


Meta-Keyword Tags


Meta keyword tag used before the algorithm and it is a type of SEO practice that is essential before the search algorithm. At this time, you would need to use as many relevant and related keywords as possible in a Meta tag that helps Google to understand your site or page. A Meta tag is a relic of the past, and the search algorithm no needs to use this type of tag, but using them may flag your blog as spam.



Instead of focusing on how many times and how can you add keywords in your blog, you should focus on the selection of the right keywords.




TF-IDF is an abbreviation form of short for term frequency-inverse document frequency. It is essential for deciding how important a particular keyword is on a particular page. TF-IDF always compares the keyword’s frequency on your site to know the frequency of a particular keyword on your page. This comparison helps search algorithms to analyze how essential a keyword is on a given page.


Solid On-page SEO


The on-page is a type of process where you can put your efforts to optimize your post content or web page for Google. When you target any specific keyword then on-page SEO helps to describe all little things you should do to help the search engine understand that your blog page is relevant for that keyword.


blog image


Concluding Thoughts

Don’t pay a lot of attention to how many keywords you should use or the number of times you need to use keywords- there are many important things you should focus on, most primarily using correct and strong keywords and also add related phrases to make a great TF-IDF. If you have a better frequency of relevant words on your page, it helps you reach the top rank compared to your competitors. You can also choose from the best SEO Packages offered by our company, as we will give you more detailed insights on how to write a perfect blog with proper keyword density.