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How To Develop Cosmetics Ecommerce Website Successfully?

E-commerce Website

Article Overview

Reading Time: 8 minutes

Posted on: Tuesday June 16, 2020

Highly competitive cosmetics industry have a lot of premier brands like Maybelline, MAC, Lancome, L’oreal Paris, Bobbi Brown, Estee Lauder, and there are numerous businesses looking to join this highly potential market. This led to increase in demand for building cosmetics e-commerce websites in past few years. So if you desire to sell cosmetics online, this post covers all the essential steps for creating a functional website, baseline of your e-business. Let’s figure out now!

  • Step 1: Selection of proper eCommerce platform

There are several options available for e-commerce platform, you can select from like Magento, Shopify, WooCommerce, BigCommerce, 3dCart, Prestashop, Wix, osCommerce. One can easily select the suitable platform depending upon the scale, your expectations, as well as your budget. From our experience, PrestaShop is best e-commerce web development platform for online stores, suitable for every business scale. If you are creating a website to sell cosmetics online for the first time, and you have limited budgets, start with any one from Shopify, PrestaShop, Magento or Opencart open source. Moreover, if you are running a brick-and-mortar store, and looking to expand your business by going online with a large investment, any of these 4 e-commerce web development platforms can be ideal. Some examples of robust cosmetics eCommerce websites built using these platforms include: Softcare Cosmetics, Charlotte Tilbury, Shaher, Sigma, Sinsation Cosmetics, Exurbe Cosmetics, and Neom.

If you want to develop a beautiful cosmetics eCommerce website like the above examples, contact us now to get a free quote and consultation!

  • Step 2: Look for a trusted web design company

Selecting a professional e-commerce web design company is a crucial factor for online business success. After deciding the perfect match platform for your cosmetics shop, you can move ahead by searching for professional web development agencies having a strong experience with that platform. For example, if you opt for Prestashop, you should seek the “Prestashop development company/ PrestaShop agency/PrestaShop web design company” instead of the general “website design and development company”.

By this way, you can save a lot of time and effort in the process of finding a reliable partner.

Since our inception (2012), we have been focusing on delivering excellent e-commerce web design and development services. Over 8 years, we have implemented thousands of e-commerce projects and worked with clients worldwide from all sectors.

  • Step 3: Be Specific about your requirements for your cosmetics website design and development

Once you can figure out who will be your partner for your cosmetic website design and development cooperation, it’s time to discuss your project requirements in details like:

Design: Need to decide whether create a unique design from start or use a ready-made beauty and cosmetics theme, whether web design agency will provide logo and banners or not.

Functionality: Are you having a need of any special feature on your cosmetics e-commerce website? If yes, clarify it while discussing with your agency so they can help you with proper solutions.

Payment Gateway: It’s crucial to select a suitable payment gateway service for your website from the start so the agency can easily integrate it into your store.

Shipping: Besides payment gateway, have shipping, including shipping methods, shipping carriers and calculating shipping costs, must be taken into consideration.

Web hosting: Many agencies offer both web design development services along with hosting service, while some may only give you suggestions. That’s why you should ask them about the hosting issue during the discussion.

  • Step 4: Negotiating the costs of web development

If the offered price from the website design and development company is suitable for your pocket, you move ahead quickly with the contract and project schedule. Otherwise, you can negotiate on the pricing with the agency to see whether they can give you a discount.

At Pro Web, we offer affordable prices for e-commerce website design and development services, which therefore can meet even a tight budget. Don’t hesitate to share with us your project requirements as well as your budget so we can provide the most suitable solutions.

  • Step 5: Launching your cosmetics e-commerce website

Usually, web design companies provide you a specific timeline before starting the development process. It makes it easy to keep track of milestones and control the working progress of the developers. But ensure that you make a thorough testing on the website functionalities (searching, checkout, customer registration, add to cart, payment) to ensure that everything works smoothly.

Conclusion

The process of developing a cosmetics e-commerce website is bit complicated for store owners. That’s why you should prefer a professional web design and development company to give you the best advice and directions. With over 8-years experience in e-commerce web development, we would build visually appealing cosmetics website exceeds your expectations and meeting your requirements.