E-commerce Website Design | 7 Min Read
Posted on: Wednesday November 9, 2016Reading Time: 7 minutes
Ecommerce Web Development
Today, e-commerce industry is worth more than about a 100 Billion and this is the fastest growing and expanding sector these days. Today we all are the part of the new digital revolution so contributing our bit to the development and progress of the Digital outcast is a must. E-commerce has changed the way people use to shop and has taken it to a new level and the most important part of the e-commerce business is the e-commerce website. An e-commerce website is a gateway to a successful e-commerce business, therefore it is important to have a great e-commerce website for a great business.
Getting started with your e-commerce store
The first step to open an e-commerce store is to purchase a domain. Make sure that your domain name should be precise, simple and easy to remember. EBay, Amazon, Alibaba are a few examples of the short and simple domain names. Presently, there are many e-commerce stores, therefore you need to ensure that your e-commerce website name is unique and fresh and not resemble any other existing e-commerce website.
Ecommerce store setup
The most important part of the e-commerce store setup is the designing of the e-commerce website. First of all, you need to hire a professional Web Development Company that has got a lot of experience in designing the e-commerce stores. Before starting with the designing and development, you need to work on the branding of your e-commerce store. Branding starts with the Logo designing and a slogan for your store. After the logo designing, the next thing is to choose the color scheme of your website. If you want to design your e-commerce website by your own, then you can also do this by purchasing space in an open source e-commerce platform like Shopify. Here, you would be able to choose an e-commerce template among thousands of templates and get started with your own e-commerce store.
Products are the most important part of the e-commerce store. This is the toughest part of designing an e-commerce website and it takes a lot of time, especially if you are dealing with many products across various verticals. You need to upload the high definition images of products on our website. The image should be captured with a professional DSLR camera by a professional photographer to get the complete detailing of the image. You also need to determine the price of each product keeping in mind the right margin for the retailers and for yourself. Most of the e-commerce store runs with the USP of providing the products lesser than the market price, therefore you need to be smart and wise in deciding the pricing of your products. Better, look for the competitive pricing both online and offline markets.
There are two types of e-commerce stores; 1) Vendor Based and 2) Self-owned.
In the vendor based e-commerce store, you appoint and invite different vendors to sell their products on your e-commerce store, while in the self-owned store, you sell your own products in your own store and no third party vendors, merchants or retailers are involved. Both are profitable for the business. Though, if you appoint vendors to sell their products then you need to select the best vendors that sell only quality products. You must also check if vendors are capable of handling the online orders and able to deliver the goods to the customers within the proposed delivery time. You need to appoint a professional manager to look after the vendor management and stock management for your e-commerce store.
Payment Gateway Integration
The Payment gateway another important aspect of an e-commerce website. To integrate a payment gateway to your store, you need to buy a payment gateway from the third party services. If you are not willing to integrate your own payment gateway, then you can also hire the payment gateway from third party sites for your e-commerce website. After integrating the payment gateway make sure to add “Add to Cart” feature on your website, and create a secure socket layer with HTTPS protocol for the checkout pages.