Campaign advertising
If you are running a short term campaign to advertise a new product or service, Google Ads will help quickly generate buzz. A great campaign may also lead to an unexpected hike in your visibility and in turn customers with rigorous enhancement in ROI.
Direct-response business
Google Ads is also great if you sell a product or service which can be purchased immediately when people visit your website. A great example is online stores. Clicks are generated by potential customers so it makes sense to spend money, increase the number of clicks and stay prominent to gain high return on investment.
Niche terms
If you want to generate traffic for a specific keyword or key phrase you will often get bargains from PPC. For instance, you might not want to spend on the top bid for the term jackets, but women’s black jackets or blue jackets will be less expensive. Consider long-tail search terms here.
Remarketing
Google Ads allows you to group together people who have visited your website. You can target these prospects with customized ads, which can include video ads. You know there are visitors who have seen your products and services but who haven’t yet bought from you. Remarketing is cost effective and will help increase the bottom line.