Shopify Web Development | 11 Min Read
Posted on: Tuesday March 31, 2020Reading Time: 11 minutes
Starting your own Shopify store for first time is a fun experience. However, it can be a bit brainstorming if you are not aware about Shopify tricks that will allow you to create a better version of your online store. The biggest mistake made by most new stores is over-optimization of wrong elements while forgetting essentials.
Here we will enlist some imperative tips on Shopify that’ll help you master the basics while ensuring that you’re focused on right stuff.
1. Remove Logos
You can now draw your own product photos and remove logos from them also. However, not every picture will have logos on a plain white background, sometimes the logo will be placed on a photo also. Here the color picker provides you the facility of adding any color code so you can match and draw on same color.
An easy way to get the appropriate color code is by using a Chrome extension like ColorZilla which allows you to trace the exact color code by hovering into the picture. This color code can be placed in the “Color picker” box where you see the letters “#ffffff.” This will help you remove logos on pictures having colored backgrounds.
2. Change Pricing
A big retailer like Amazon will be seen ending their prices with .95 or .96 while an average online retailer usually tags their products with .99 at the end. Those trying to position their brand as a bargain, adding few dirham’s make your brand appear more affordable. But, not all drop shipping brands require the budget game. There’s no need to create the ending of prices manually for listed products on your Shopify UAE store. This is more of a professional approach if you can use a Shopify setting (> General > Store Currency > Change Formatting) to make it happen automatically.
3. Adding Policies
This is one of the biggest things new store owners forget to do. Most online buyers want to have a look on the important policies (i.e. return policies) to ensure that they can get a refund in case of products are defective. These policies add an element of legitimacy and trust for your website. Fortunately, you don’t need to manually create your own policies from scratch. You can modify these in Shopify admin. But keep in mind that written policies must be followed rigorously.
4. Update Product Inventory
Always update your website if you want to signal to Google. Posting all your products on day one and never post another product again will not help much as Google will see that how you get traffic but don’t crawl your website. The more you website gets updated, more active your ecommerce store will appear and more organic traffic will be redirected to your website.
It’s important to create a schedule as online retailer for adding new products. If you can add a new product every day – that’s great and if you add 25 products a month – also great. But always maintain a schedule so that you can gain long-term benefits from organic search traffic.
5. Continuous Promotion
Those having owned ecommerce store for the first time desire making money real fast. And for doing so they start running Facebook Ads. But if you’ve never created a Facebook Ad before, than your first ad is more likely to result – oh no!
For making your bank account grow, it’s important to be careful with how you spend your money. Add Facebook Pixel to your website then, create retargeting ads which tends to convert the best. For spending less money, focus your efforts on driving free traffic to your website. You can select Pinterest or Instagram or Twitter to post products on your account. Be sure to pin other images as well so you don’t trigger your account as spam. You want to promote hard but still follow the terms of service.
By retargeting ads and focus on driving free traffic, you keep your ad costs low in initial months as you are learning ways to promote your online store. Remember that it can be a long-term slow play. However, by doing this, you’ll actually build a profitable online store.
6. Mobile Optimization
Before running your ad campaigns, make sure need to see how your website appear on mobile devices. It’s imperative that your created ads, will not be seen on desktop/laptop every time. Some might see the ad on their phone or tablet. Also when you look the website on different devices, sometimes the images aren’t found resized properly. Here you might prefer to crop the picture so that it appears in the same format as the desktop version. Mobile testing is crucial for those maintaining traffic sources from ads, or influencer marketing or if traffic comes from an app like Instagram or Pinterest. For testing on mobile, you need to visit every page of your website on a phone or tablet. Look for cut-off pictures, hidden call to action button, and monitor how much scrolling you need to do on each page.
7. Customize Theme
Shopify allows absolute customization of theme in any-way you prefer. But if you’re a new entrepreneur, it’s highly recommended to customize your store as little as possible. Get a professionally designed theme installed on your ecommerce store. If it works fine enough for getting installed, then it can also work great for converting customers too.
Also focus on putting relevant images while optimizing a theme for your brand. If your theme works good for number of products, prefer optimizing your store for that or change your theme. Any best converting ecommerce store will be intact toward its theme design intact with slight changes on images and a couple modifications on the homepage layout with Google fonts, color palette, and general look of the store remains same. Businesses prefer hiring professional ecommerce web development company to modify the look of their website.
We hope that above mentioned Shopify tips would be helpful to simplify the process of running your online store. Trying some of these tips on your Shopify store, will let you build the right foundation for absolute success. Your store doesn’t need to be big like your competitors from day one. You can gradually grow to become a bigger brand over time, so it is okay to keep your store simple in the beginning with fewer products, ready-made templates, and text-based logos. But remember promoting your products in front of as many eyeballs as you can to help your online store’s sales will grow.