SMO Case Studies
Project Overview
Vault is a minimalist wallet brand offering high-edge wallets with RFID protection and optimal card holding capacity. Based in UAE, Vault offers its services across the globe. The SMO of Vault focused on creating informative posts and graphics for their users and potential customers to understand the distinctive qualities of their products. Their brand visibility and presence were their major concern in beginning along with attaining a target audience which in turn would enhance their sales and conversions.
www.vaultdesign.aeClient Requirements & Objectives
With the enhancement in the marketing and advertisement industry’s dependence on social media, the client demanded its brand presence over the flourishing social media platforms like Facebook and Instagram. Their major requirement was to grow their customer base and communicate with their customers and clients directly studying the reactions they had on their products through social media. The basic objective was to increase the conversions and sales and in turn the revenue apart from creating a well-established brand value in the market.
What We Did?
Page Insights : Total Views
Insights : Total Viewers
Insights : People Who Viewed
Insights : Paid Post Reach
Reach : Impressions 47,933
Insights : Overview 18,088
Audience : Gender 75% Men
Reach : Top Posts 312
The Results
Through an active brand presence on various social media platforms, we helped them gain followers, constant interactive posts, and features. This presence utilizing various relevant informative graphics and video content along with interactive content and captions, their reach increased multiple folds and their brand became more prominent in the market and among the customers. We have helped them gain conversions through these platforms in direct sales. Utilizing several social media advertising strategies, we optimized their presence while keeping the brands’ pages engaging.
Project Overview
Geohoney is a globally recognized brand that delivers and supplies pure raw honey. Their SMO plans helped them build online assent of clients and thus aids them in increasing sales and improving profits. It helped them in creating awareness of their brand by investigating opportunities in the market. It also helped in increasing their interaction with the customers and made them establish themselves as the authentic honey brand across the globe.
www.geohoney.comClient Requirements & Objectives
Geohoney being a global brand needed an international social media presence to create it's brand identity and presence. They required various interactive social media accounts wherein they can communicate about their brand services and products to the customers. With that in mind, their social media growth was supposed to convert into productive sales and potential customer base enhancement.
What We Did?
Insights : Page Likes 7,634
Insights : Demographic 67% Men
Insights : Post Reach Paid
Insights : Page Views 40%
Insights : Followers 4,421
Audience : Gender 65% Men
Insights : Overview 3,927
Audience : Growth 130
Analytics : Post Impressions 17%
Analytics : New Followers 2181
Video Performance 14%
Channel Analytics 4,265
The Results
We have helped them grow brand awareness on LinkedIn, Instagram, YouTube, Facebook. We have finally created the monetization parameter for their YouTube channel to enhance their watch hours and increased their visitors. We also helped them with interactive graphics on LinkedIn and Instagram for the reach and visibility enhancement exponentially. Geohoney is a global brand and hence the content for all the SMO strategies had to be optimized according to international standards.
Project Overview
Carry A Tune Studios are a professional music production and streaming online studio offering paramount quality Music Composition, Mixing and Mastering, Music Video Production and Editing, Vocal Tuning, Minus One Track, and many other services producing exquisite quality music. In the music industry, an online presence is of utmost importance to reach the right audience. Social Media also helps you find better clients and establish yourself in the market in this industry, and Carry A Tune Studio’s SMO objectives inclined with these.
www.carryatune.inClient Requirements & Objectives
The objectives varied from finding the right audience which can be converted to potential customers and obtain efficient leads apart from enhancing and establishing their online music production studio’s presence in the industry. With the efficient conversions, Carry A Tune Studio also required their video titles and samples to reach the audience and let them find out about the studio’s services.
What We Did?
Insights : Total Page Likes 807
Insights : Demographic 76% Men
Insights : Paid Post Reach
Page Insights Posts : 807
Reach 233
Insights Overview +732%
Impressions 259
Growth 5
Tweet Impressions 2.1k
Followers 56% increase
Video Performance 9.4%
Channel Analytics 684
The Results
We optimized their social media presence by enhancing their watch hours, interactive content(both videos and audio), and increasing their number of subscribers on YouTube. Beyond YouTube, we catered to their SMO needs by creating their presence on several platforms like Instagram, Facebook, etc. Both on Instagram and Facebook, by consistent efforts their followers and engagement increased exponentially and the reach has been growing constantly. We have also been able to generate efficient leads and conversion ratios through these platforms for the Studio.
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