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Digital Marketing | 13 Min Read

Why Businesses Should Use Video Stories For Effective Marketing?

Why Businesses Should Use Video Stories for Effective Marketing

Article Overview

Post Views: 318 Views

Posted on: Wednesday September 1, 2021

Reading Time: 13 minutes

What if I told you that the tradition of storytelling is what’s kept humans alive, precisely?

 

Well, duh! You won’t be surprised. Doesn’t everybody know that already?

 

As humans, we’ve passed on values, morals, and important messages, generation after generation, by telling fictional and authentic stories.

 

Stories worked and still do because they are a natural source of entertainment for thinking beings. They’re also a great way of conveying critical information.

 

Unfortunately, the stats only partially work in my favor because research shows that people only remember 10% of what they hear.

 

On the other hand, however, visual communication has an 80% retention rate. So, if we combine videos – one of the most potent forms of visual resources – with storytelling, we can create effective communication.

 

Visual storytelling!

 

The importance of visual storytelling for marketing

 

The importance of visual storytelling for marketing

 

I believe visual storytelling is the need of the hour when it comes to marketing.

 

Competition has become the most challenging part of running businesses these days. Working in a market with more prominent corporations having big names, it becomes difficult to compete with them. And to make this easier, digital marketing has emerged as a valuable asset to help you establish an authoritative online presence.

 

Why is Digital Marketing Necessary?

 

Each business will have diverse explicit objectives at the top of the priority list; however, most are attempting to achieve growth by reaching more customers and persuading them to buy. It would be best if you exploited all the most valuable video stories to showcase your products and services to do this adequately. So it’s vital to comprehend the advantages of video stories for effective marketing. And the objective for doing so is simple and quite obvious; maintaining a reliable reputation in the market.

 

The group of potential clients found online is a much larger group of individuals than you are probably going to have the option to draw in locally. Utilizing digital marketing, you can contact an enormous crowd in a savvy and quantifiable manner.

 

Different advantages of using visual storytelling for online marketing include: 

 

  • The ability to collaborate with your prospects and realize precisely the thing they are searching for.

 

  • The ability to arrive at a global marketplace.

 

  • You can save money and arrive at a more significant number of clients for less money than traditional promoting strategies.

 

  • Become more acquainted with your audience and permit them to know you actually, which can help in building brand loyalty.

 

  • You can track responses to your marketing efforts using video stories immediately.

 

Without a doubt, video storytelling is one of the most recent additions to your promotion tool kit. Is it truly worth thinking about using video stories for building a business reputation?

 

The appropriate response is simple: Yes, it’s great. Since everybody’s doing it as well as because the video is possibly the most versatile and productive digital marketing tool out there, here are some obvious reasons why you should utilize video stories for effective marketing at present:-

 

(1) It Boosts Conversions & Sales:

 

Videos about your services and products can help you make some serious money. Adding a video on your website’s landing page can help in increasing conversions by 80%. In addition, it helps in boosting sales. Studies have also shown that 74% of users who watched a video story about a product or service subsequently bought it. So it’s good to craft exciting videos to enhance your marketing techniques.

 

(2) Video Shows Great ROI 

 

To get you significantly more excited, 83% of organizations say that video gives excellent ROI. Even though video creation isn’t yet the least demanding nor least expensive task, it pays off big time. Moreover, online video editing tools are continuously improving and turning out to be more moderate. And surprisingly, your mobile phone can make quite lovely recordings as of now.

 

Another uplifting news is that your video stories don’t need to be excellent. It’s the substance that is important! Most recent studies show that clients are generally put off by videos that don’t clarify the item or administration enough. Inferior quality and the helpless plan didn’t make any difference close to so much. So most would agree that the video resembles pizza – even when it’s terrible, it’s still very acceptable!

 

(3) Search Engines Easily find Optimized Video

 

If you require some investment to create and optimize your videos for web search tools, you can carry organic traffic to them. This involves picking the right video stage, making a drawing in thumbnail, ensuring the page it’s on is relevant and SEO optimized, composing attractive titles and depictions… There’s a ton to cover, yet it merits the work.

 

In case you’re transferring content to YouTube, you can include links for your video stories. This is simply one more illustration of how video can assist with carrying customers to your site.

 

Try not to place an excessive number of links or advertisements into your videos. If the viewer feels like they’re being bothered with advertisements, they’ll turn out to be more impervious to your marketing attempts and even consider you a nuisance. That is not the inbound way.

 

Moreover, with AI ready to translate video audio, web indexes can utilize these records to find pertinent videos dependent on a search handily.

 

(4) It Assists with Branding & Consumer Trust

 

Video can give an individual, holistic and drawing in connection speedier than with copy. Yet, these two mediums ought to be utilized to introduce your company. Video stories assist a great deal with those last two.

 

If you give additional substance, given by yourself, your associates or representatives in a certified and rational way, you’re bound to make trust. That is what’s genuinely going on with inbound marketing – expanding on shopper trust and utilizing it to make connections. Toward the day’s end, we’re not here to sell; we’re here to instruct.

 

Employee interviews and behind-the-scenes footage are fabulous methods of showing the human side of your business. In addition, these video stories can assemble commitment and a connection between your business and possible clients.

 

For instance, we love giving extra inbound tips and deceives for anybody willing to learn. We do a great deal of it as video; why not explore some today?

 

Concluding thoughts

Using video stories for successful marketing is only growing in scope these days, depending upon your imagination. There are a great number of opportunities coming your way to choose and make your marketing effective & profitable. Getting digital marketing services can assist your company earn great leads, conversions and generate more revenue. If you want to take your business to new heights, contact us online to see how we can help. We are the best digital marketing agency in Dubai, willing to listen to you and answer all your questions. With a modest investment, we can help you reach a large number of audiences through digital channels. No matter what size your business is, we are here to help you benefit from investing in digital marketing.

Written by: Shruti Shrivastava @proweb.ae

Shruti Shrivastava is a Digital Content Writer & Strategist at Pro Web. Her specialities include writing content in various niches like content marketing, technology and gadgets, affiliate marketing, digital marketing, search engine optimization, travel, health and beauty. She is a dedicated and passionate individual obsessed with innovating new ways of creating amazing content that’s effective & useful.