Mobile Application Development | 10 Min Read
Posted on: Thursday September 2, 2021Reading Time: 10 minutes
Technology is continuously evolving at a fast pace. With technology, evolves one of its most prominent branches, Mobile App Development. Life has shifted to our phone and laptop screens, which is a massive change in the algorithm of Mobile App Development Companies.
Technologies tend to change every two weeks. Around the world, virtually all services, from e-commerce to OTT media, are available online at your fingertips. Mobile apps should be grateful that this happened. The convenience, speed and personalized experience that mobile apps offer are the factors that make people spend more time using mobile apps.
According to Flurry’s research, people spend more than 5 hours a day on mobile devices. 92% of this time is spent on mobile apps and only 8% on web browsing. In today’s digital world, any business needs a mobile app to be successful. This will help to have a much more significant impact on people.
It is equally important to choose the right platform for these applications. Ten years ago, there were more than five mobile operating systems: Microsoft, Symbian, RIM, Android, iOS, and a few other small competitors. But these competitors couldn’t make it to the top, and only Android and iOS aced the race out of these competitors.
Now the question of the hour is, which platform is better – Android or iOS? Unfortunately, there does not exist one specific, descriptive answer; it depends on various factors that include requirements, target audience, marketing, budget and so on.
So, let’s dive in deeper and find out the essential things while choosing the best mobile app development platform for you!
(1) Knowing your Target Audience
When we look at the Global Market Shares, Android makes up almost 86.2% of mobile devices users, whereas Apple manages to make up only 13.8% of them, according to Statista. However, despite the enormous difference between the market shares of the two platforms, Apple’s iOS has more loyal customers.
If you target your app to reach a Global Audience, choosing Android would be safer as it has the maximum number of users. You can also pick the more popular one in your key market.
(2) Knowing the User Statistics
Despite the larger market share of Android, Apple’s app store managed to generate more revenue than Android’s Google Play Store, which happens to be double the revenue Android generated, as per TechCrunch.
On average, an Android user spends around $12 on every transaction; on the other hand, an iPhone user spends around $33. So if you are looking for a bigger and better bet, iOS will get you a better investment return.
(3) Data Analytics Tools Implementation
Millions of apps are emerging which are set up on both Google Play Store and App Store. Therefore, it is vital to study the user data and app performance and analyze it with the help of tracking tools to yield better results.
Google Analytics, Segment, Firebase, and Appsee are some of the major tracking tools you can use to track your app performance. In addition, both the platforms – Android and iOS allow integration of these tools efficiently.
(4) Expenses of Development
Android being an open-source platform, makes mobile app development more time-consuming than Apple with its closed Ecosystem that takes fewer hours and makes the entire process less expensive and time-consuming.
Read our previous blog to know why businesses should invest in Android Mobile App Development.
(5) Publication or Submission
To publish an app on the App Store, the time consumed to do so plays a crucial role if you hope for your app to be live as soon as possible. An automated testing methodology is used by Google Play Store to check the apps after the submission. In contrast, Apple has a manual testing system by which apps are checked and reviewed by real-time people.
While Google’s automated system may ignore minute issues, Apple’s testing system is pervasive. One must read the guidelines issued by both platforms thoroughly to avoid any confusion.
To know more about App store review guidelines, please visit, https://developer.apple.com/app-store/review/guidelines/
To know more about Play Store guidelines, please visit, https://play.google.com/about/developer-content-policy/
With access to cheaper internet facilities, the quantity of users commencing to use mobile phones is additionally increasing day by day. It’s essential to own a plan regarding which platform you must be developing your app to reach the specified audience.
Aforementioned are some of the essential things to look for, like target audience, user statistics, development expenses, publication, etc., while choosing a platform. Choosing the right platform to develop your mobile app on would assist you to attain excellent success for your application.
Lastly, look for some of the major differences between Android and iOS app development.