E-commerce Website Design | 11 Min Read
Posted on: Thursday April 9, 2020Reading Time: 11 minutes
This is a decade of increasing visual culture, where everyone likes to see appealing things – beautiful picture on Instagram or animated videos on YouTube. Sometimes we even click on ads if that’s eye-catching. So why would one prefer hanging around an ugly-looking ecommerce web design that’s teemed-up with errors? Nobody!
Interestingly, people snap judgments in 1/10th of a second. We all make mistakes, but ecommerce web design errors will cost you conversion rates and ultimately sales. Here we take at look at some ecommerce web design errors – and ways to fix them.
There are many of us struggling with the complexities of ecommerce web designing. Not only implementing the design – struggle with the question of how important design is in the first place. It’s a massive topic.
But why it is important to have a well-designed website? Are designing errors going to turn a site visitor off, despite awesome content is present. It’s been said that beauty lies in the eye of beholder. But it takes a genius work to make a website looks modern and trustworthy. The color combinations which are hard to look with blocks of information look just like a dumped jigsaw puzzle just tipped out of box. And the links give an impression that website owner don’t know what they’re doing.
The reason here is that web designers have forgotten to implement responsive designs. As this is just one of the deadly ecommerce web design errors you could be making. Let’s have a more in-depth look:
Error 1: Not Using A Grid
Professional ecommerce web design company Dubai knows crucial things about designing. So when they lay out incredible reasons why adopting a grid-based approach will boost the look of ecommerce stores and we know it’s valid.
Grid lines should be the first thing present in web designer’s toolbox, but the problem is that many ecommerce website owners keep them out. A proficient designer use grid as same – give the website structure. Designing ecommerce web designs without grid is like hanging clothes in your wardrobe without any coat hangers. In easy words, grid keeps on hanging website’s element. It hold things together – the scaffolding that gives you a basis from which to build.
Also the primitive reason why some ecommerce website owners overlook a grid is because it sounds complicated. Although it can be complicated, it really doesn’t have to be. Those who have never worked with a grid system, we recommend seeking for one that’s lightweight. Here a simple grid is excellent choice which keeps the thing simple and comes with user-friendly documentation for helping with better design.
Error Number 2: Theme Without Customization
Certain themes and plugins let you design websites without having requirement to learn coding or HTML. But the biggest error is using theme and leave it without any customization. The website will appear generic but it won’t stand in the competition, especially if the theme is popular. Selecting a theme can be daunting as it already looks slick and nobody wants to mess it up with heavy-handed ways. Giving a shot is worth if you want your website to look fresh to customers.
WordPress is a great CMS to start with plenty of blogs available to help you in customizing a theme. Hire Shopify web development company Dubai for help is a good option as they are creative and imaginative.
Error Number 3: Page Loading Speed
Do you remember the days when we needed to wait for any image to get downloaded for seeing it on the website? How frustrating this was!
But nobody settles for slow load time anymore. As internet speed got faster, amount of time any visitor wanted to wait got reduced and it’s shorter than ever. A recent study emphasize that 3 seconds is maximum time for 20% visitors. Also website having 1 second delay must be prepared for 9% reduction in conversions.
Having a slow page load time is major designing error, that’s easily remedied once you identify the actual cause. Image size reduction, files compression or elimination of code bloats could be things slowing your webpage down, so deeper research needs to be carried before fixing the problem.
Error Number 4: Design Responsiveness
When a website isn’t responsive, it means that it doesn’t respond to the device if someone is trying to access your ecommerce store. For example, a person using a smartphone to view your online store but it doesn’t have a responsive designs, will definitely harm their experience. It’s imperative that users no longer we rely on just one device to surf the Internet, so it is important to use responsive themes which could respond to various devices. If you don’t, you could be losing many customers. Making a responsive website is real easy if the ecommerce web development platform have all the necessary tools and resources. For instance, Shopify has plenty of responsive web designs that can be chosen to customize with features like web push notifications to boost conversions and building a list of happy shoppers.
Error Number 5: Many Navigation Options
Sometimes it appears tempting to put various ideas onto your Ecommerce store, but this can be counterproductive. If online users get overwhelmed by huge amount of information presented, but where would they start searching? Fixing the cluttered navigation means getting website into discipline. You sometimes need to get rid of your ideas for greater good as it’s about keeping things right. Always remember, distractions are major reason why some ecommerce websites don’t convert. The more slender a customer’s options are, more likely it makes the decision you want them to.
Error Number 6: Poor Color Scheme
Every online store has unique color schemes – from Amazon to eBay, so it’s important to stick with a color scheme while designing an Ecommerce store. Its unfortunate that majority of ecommerce stores don’t do it. They’re wildly using different colors, not matching the typography.
Always stick to a defined color palette and limit yourself to 3 colors at most. It provides a sense of harmony, but they should stick in the mind of customers. Be professional and consistent as you can still have lots to do. Mistakes happen in web designing, but since you’re in Ecommerce business – it’s important to acknowledge your mistakes and fix them. As we’ve shown, that’s crucial for the long-term success of any ecommerce store.