E-commerce Website Design | 13 Min Read
Posted on: Friday April 3, 2020Reading Time: 13 minutes
The designing of any ecommerce website plays a pivotal role for deciding its fate – whether it will succeed like Amazon or fail like other 95% of failed attempts. Moreover it doesn’t matter if your idea is innovative and trend-setter unless the designing part is taken care properly, which ultimately is the driving force for surviving the competition.
As we’ve already stepped into the year 2020, so are new websites coming to the surface any minute. But, before having a look at whether you are going the right track or not, let’s go through some common mistakes in ecommerce web designing which can be easily rectified to increase our chances of delivering best user experience and gain some business out of it:
1. Difficulty to search
Customers surely get annoyed if they face any difficulty in searching for any particular product on your website. According to Google, any website has only 4 seconds to provide user the results otherwise it’s addition to increased bounce rate. For instance, your search results must provide instant product discovery for your users. Also the products name will just not suffice as you need to ensure that your customers can view products based on color, size, make, model etc as a form of filter search.
2. Lengthy checkouts
Its important rule to remember that checkout page should be much seamless as possible, since this page is crucial for payment processing and turn around business of any website. Always ensure that it works in 3 steps for buying any product, which comprises, product selection, cart, and additional information, check out.
3. Slow loading page
According to Google, average page load time for any website is 2-4 seconds and something more than this is a time waste. There are a lot of factors responsible for page speed on any website; hosting server, internet speed, page content etc. But the most dominating factor is web design and requires a lot of rework if not created while keeping the page speed into consideration. Just make sure that your homepage loads more quickly as compared to other pages since Google gives priority to those indexed pages.
4. High quality images
High quality images with good details are the driving force for any ecommerce website. Hiring a professional photographer will definitely serve the purpose for your online store with emphasis over product background, lightning, and after photo editing. Another good practice is providing a magnification feature on the product page, so that buyers can view every inch of the product easily.
5. Incomplete product descriptions
Leading ecommerce web design companies in Dubai and across the globe agrees that ecommerce is based on two things only – image and product description. Your must consider these factors with utmost priority while designing. If the product description is difficult to comprehend, that’s a suitable example for bad designing. A good design practice will tend to keep your product description into short and long ones, making the user quickly learn about the product with the help of bullet points.
6. No responsive design
Many professional designing agencies have clearly specified the need for responsive designs according to leading screen sizes – small, medium and large. According to global research, 95% of users are now browsing the websites through their mobile phones only. Especially in 2020, desktop will further get lost from user’s consideration and with no responsive design, you will only lose your potential customers and Google can penalize you from top search results.
7. Poor navigation
This is not about ordinary navigation, like navbar or footer menu, as time advances need for deeper looks at navigational aspect of website increases. In ecommerce, you can have a huge chance to gain user trust, if every page is easy to understand especially navigational page, also known as a landing page. Leading ecommerce web development companies in Dubai, emphasize on trend changing design implementation for most seamless navigation and others have already started to adopt navigation which ultimately helps the user.
8. Wrong layout & visual styles
Ecommerce websites is primarily about high quality images with a presentable layout for product pages. Unnecessary cropping of focused product image or just breaking pixels will be a setback from customer’s perspective. The layout is crucial for proving various sections to your product page and having unattractive layout will make your high quality images and visuals go waste.
9. Complicated registration page
This is another important component in attractive ecommerce website designing. Creating it more inviting to look at and easy to fill out will definitely increase the number of registered users into your website and help in good marketing of your products as well. For registration forms, you can acquire new users by taking their email, username, and password. Try to take as much information from the user as you can, cause no one like tough work. Also permit signup using popular social media websites such as facebook or gmail.
10. Social engagement
An ecommerce website design which doesn’t focus on social media engagement is bound to fail as you’ll lose the chance to build community trust, boost traffic and SEO capacity of your online store. So make sure you find a good place to keep your social media buttons visible.
11. Live chat support/help
You must have a positive support system in line with your website design for assuring complete success. It will help the customers to reach you without actually looking for you whenever they get stuck. Many ecommerce websites now provides live chat facility with a chat box message. This tactic is a good example of better use of technology, coupled with better design aesthetics.
12. Missing policies
13. Security aspect
You must take great care of potential threats like malware or viruses while designing your forms. Beside websites, also provide a license for the security of domain and better firewall technology. This feature falls in the jurisdiction of a developer rather than a designer.
14. Cart abandonment
A research shows that 98% of orders are abandoned in last minute, and bad design is a major factor contributing to it. Providing user with a better design feature could be more helpful to let users decide for any product which suits their need the most. Remember, if a customer reached the cart but not made any purchase, then there is a factor of design desperation which needs fixing.
15. Language and currency options
Any ecommerce store will definitely deal in currency and payment related functions, so having currency converters in the website is a good designing practice. Same requires language options as well, but the integration of real-time Google translator, can fix the problem. Now it is completely dependent on designer’s to take full advantage from it.
Ecommerce web designing is overwhelmingly sensitive part which must be taken care seriously. Those who are careless in any way, whether technologically or aesthetically, will surely lose your chance for becoming the next big thing, like Amazon. Putting up your website according to standard practices is the only option for a designer to go ahead. Following best practices and consider every core element is integral part of an ecommerce website designing.