Branding | 5 Min Read
Posted on: Saturday June 29, 2019Reading Time: 5 minutes
Creating a brochure for an educational institute is not a very difficult task, but only in case you don’t expect your company to generate business out of it.
If, however, you want your brochure to be a major sales point, a standalone catalogue capable of bringing in new students, you will definitely have to put in a lot more effort, money and time into it. Today, we share 5 easy tips that you can follow to make a stellar brochure, which not only gets your USP across, but also creates a lasting impact.
1 . Understand and target the right audience: The most important thing to keep in mind is the difference in audience across different kinds of educational institutes. For schools, the brochure should target the parents, whereas for colleges and coaching centers, the main audience should be the students themselves, because by this point they have a say in choosing an institute.
When it comes to students, you might want to focus on all the latest facilities and options available for students, highlighting the overall friendly atmosphere of the institute. When it comes to appealing to parents, a combination of affordable as well as quality education should be emphasized.
2. Highlight your USP: Corporate branding requires a brand to have a USP, and an educational institute is also a brand; therefore, you need to clarify your USP- what is different about your institute? What can you offer? What is it that your institute has which others don’t? All these points need to be highlighted in your brochure. A unique brand requires a different mark.
3. Use simple language: Do not try to impress with overtly high standard words, as they will only end up confusing the parents. You need to use language that is sophisticated yet understandable. Also, do not crowd your brochure space with unnecessary rivers of text. Your text should be coherent and brief. Use words that explain more rather than full phrases.
Professional quality images are always advisable for brochure design as they paint a much more realistic picture as opposed to vector based designs. Lots of free real images are available on the internet, but if you have the budget for it, we would definitely recommend getting original photos of your institute clicked from a professional photographer.
5. Look for a good quality printer: Even if your designs are amazingly stunning, if you don’t get the right printer, it can ruin your batch and end up in financial loss for you. Therefore, invest in a quality printer, and not the one that is good only because it’s cheap.