Posted on: Friday July 17, 2020
Colors can add immense value to your brand and the cause, along with the vision and mission that your business aims! The importance of colors is highly evident, be it financial institutes or a designing firm, they use specific dominant colors to ensure that there is a reflection of the brand that those are. Chase any of the financial institutes in Dubai, be it Dubai Islamic Bank, First Abu Dhabi Bank, United Arab Bank, or any other, you will find that all of these use blue as their prominent branding colors. By any chance, it cannot be a sheer coincidence to have all of these brandings in blue! The emergence of a single dominant color for creating a brand logo and identity is not a new concept; it has existed since the very idea of brand designing came into existence. Moreover, it is also a psychologically proven fact that few colors appeal more to the human brain than all the others and have a significant impact with a name attached to it. Talking about the financial institutes again, we can come to an absolute brief conclusion that they all have a color theory associated with their corporate branding process.
There are a lot more things that you must be concerned about, especially if you are midway in the process of your branding or specifically a little more if you are into website development and design process. Starting from scratch and building a brand, eventually is very similar to building construction. It is essential to grab the tools and interiors wisely to attain the desired effect. Well, it immediately occurs to a novice as to why this is so important!
Why branding colors matter?
Let us initiate with a beginner logic, what are your thoughts when you first think of love? It is red, isn’t it? Either you have positive or negative thoughts running back in your head-red strikes an immediate emotional connection than when you hear a phrase like climbing a hill. Emotions, in turn, or say feelings, impact our decision making much more powerful than we ever imagine. As a brand, it is essential to strike an emotional connection with your customers and clients and make them remember you, whenever they hear the name or see a logo. Brand colors do that for you. It is the visuals that appeal to them the most and have a trace of your identities. Your brand color is the power you have to convey your brand story to all your clients and create that space for your brand in their routine.
Masters of color theories and artists have several times quoted about the importance of the link between human emotions and colors. In his book named “Color Psychology and Color Theory,” Faber Birren has specified different emotions and feelings associated with several colors like red and blue being associated with love and financial trust, respectively. One of the most intriguing facts is that similar colors provoke similar emotional responses, even in widely changing demographics. For example, the sky blue color always has a calming effect on people, be it in Dubai or Kenya. However, at the same time, it is fascinating that different shades create different responses as well.
Moreover, part of cultural associations cannot be left out. They are equally important as well. A simple case is how Arabs connect blue and brown with water and sand because of their daily currency is in these colors. Even the most business-oriented person, starting from an industrialist to an entrepreneur, both, cannot deny the psychological effects of color branding. Now, an essential aspect is how to get the color branding work for me.
Here, we shall discuss everything you require brand colors in web designing. Concepts ranging from artistry-color theory and art history-and the usage of the same for branding and marketing to stand out of the competition in the current scenario. Here is how you can analyze which colors you must use for branding:
The concept behind the application of branding colors
Neuroscientists conveyed that emotions any client associates with a brand plays an exceptional role in framing their opinion about the brand. Add specific colors that evoke certain emotions that get your brand an emotional touch, and then that works! Since we understand now that a brand color can increase or decrease sales or performance to a great extent, it is essential to put these in implementation in websites.
Here is a list of most common regions of the website for using brand colors:
Moreover, the usage of a similar color for every business venture and for all the above-stated areas strengthens the brand identity and, also intensifies the brand awareness and acceptance as a whole. The selection of branding colors is crucial as they impose a direct influence on brand identity. So which colors should you opt?
How to determine colors suiting your brand identity?
Red is usually for targeting and appealing to those desiring to keep their brand identities more energetic, youthful, and loud. But red may not really work for a mattress company, which possesses a brand personality that is calm, denoting intimacy and relaxation. To make the selection of branding colors easy for you, we present to you which colors convey which feeling. Think of your brand as a walking and talking human and determine what it wants to share as a brand personality, including answers for questions like who are they! Then you can decide which colors you want to pick.
What do specific branding colors mean?
We have had enough information about the importance of brand colors and their effect on reaching your customers, and here is how you can actually understand the significance of different colors:
However, remember that the impact these colors make depends on the way they are used in the design.
A simple formula for building your specific brand color scheme
It is an era of shortcuts, and we all wish to achieve those flowcharts that define the simple steps to follow blindly to get results. Unfortunately, there is no organizational pattern for the same. However, the best part is there are help and guidance available. There are a few points to help you with the basics:
Just like mentioned above, there are no fixed practices for deciding your branding colors. However, should you need any help, there are ample educational resources for the same. In the end, remember that you must never neglect the instincts as it is the feelings that you are targetting, and you can really not do so by ignoring yours.