Press Release | 8 Min Read
Posted on: Wednesday April 6, 2022Reading Time: 8 minutes
As businesses sketch new ways to fulfill existing market demand optimally or create new demand with innovation, Discounter came with a niche and inherently unique idea. An idea of becoming a go-to application that offers the best deals and value offers to users across restaurants, cafes, amusement parks, cinemas, utility stores, etc across UAE. Moreover, merchants can also promote their offerings on the application with great discounts on food, beverages, meals, entertainment, recreation, and daily essentials.
This project was initiated with the idea to build an application that gives people maximum offers like a discount, vouchers, cashbacks, etc. for their dynamic interests from food to shopping to recreation. Hence it included the user and their inclination toward restaurants, cafes, amusement parks, cinemas, utility stores, etc across UAE. In addition to that, the application should enable merchants to practice active promotion and incentivize offers to drive their business and attract customers.
When Discounter approached us, they wanted to build an application that is extremely user-friendly and unique in terms of its accessibility, appeal, aesthetics, and function just like the idea of Discounter in the first place.
The application should be able to serve all its stakeholders i.e both the user as well as the merchant with optimal ease. The majority of the contemporary applications pose the problem of taking time to offer redemption and losing the market. Therefore, we planned to build an application that met the criteria of working “instant to the t” and saving time on the process of redeeming the offer on the purchase. In addition to that to make it a useful app on the go, it will also notify the user of the offers of the nearby vendors as per their location.
We used Xcode (version 12.0) and Android Studio (version 4.2) to develop the application.
Xcode is Apple’s integrated development environment used for developing software for macOS, iOS, iPadOS, watch OS, and tvOS. Meanwhile, Android Studio is the integrated development environment for Google’s Android Operating system designed specifically for Android development.
We were keen on offering our clients an application that is intuitive enough in understanding the interest of the user and fetching offers that suit those interests best wherever they go. In addition to that, it also becomes a platform for merchants to showcase their services by effective campaigning with offers like discounts or vouchers.
With the necessary updates and UX design done on Discounter, it was all set to take the market!
Partnering with Pro Web was just the beginning for Discounter to become a successful application with its unique concept and niche offering to the users.