Press Release | 7 Min Read
Posted on: Thursday April 7, 2022Reading Time: 7 minutes
Creating a brand from the scratch online is comparatively easier than taking an existing leading brand online. The ideas must align with their existing brand value, and designs strictly follow the brand guideline and yet enhance face value as the company propels toward new possibilities and audiences. We learned all of this in our collaboration with one of the leading athleisure brands in the UAE, No-Va as we built their website and took their brand on the digital scape.
NO-VA ATHLEISURE is an athletic leisure brand found in Dubai that is focused on bringing comfort in active apparel that is unique and innovative. They are not merely an E-commerce website, but they wish to build a close relationship with our community and to build on what they require to strive in their daily lives.
When No-Va approached Pro Web, they wanted a website that will define athleisure aesthetically. It must not become like any other mere E-commerce website, rather it must carry an essence of sophistication, exquisitely, and vibrancy just like its product line and target market: active leisure wear for the youth.
We wanted to build an E-commerce site that is user-friendly and ranks high in terms of accessibility, appeal, aesthetics, and functioning. Since No-Va had a brand logo and brand guideline ready, we had to make a website that goes in tandem with their theme, vision, and design that persuades the target audience well.
There are a few brands contemporary to No-Va existing in the UAE. We categorically observed the layout, UI, and UX of each one and observed the following key points to incorporate into our website:
1. Vibrant appeal
2. Easy Navigation
3. High-Quality images with each product color variant
4. Easy Payment and Checkout
No-Va consulted Pro Web for the E-commerce platform and keeping in mind their needs, WooCommerce was chosen for developing the online store because,
Hence after ideating several features, we were able to render No-Va, a custom-based website, as vibrant as its brand.
Collaborating with No-Va is a milestone for Pro Web as it arches its way to becoming one of the most reliable web development companies in Dubai by renowned brands.