Posted on: Wednesday June 24, 2020
What is the latest Algorithm Update by Google, is a question that’s been most searched by digital marketers today. The major reason for behind this search term becoming a trend is due to the uncertainty caused after the roll out of each update. Google roll out numerous core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP.
However Google update its algorithm as a step closer towards making the search experience easy and more relevant to the users. But SEO professionals get entangled with fluctuation in client project rankings. Google’s Danny Sullivan has confirmed that a core algorithm update rolled out on May 4, 2020.
The update is officially known as the “May 2020 Core Update”. Google remained one step ahead of the digital marketing community while naming these updates, as the company now defaults to a generic Month/Year naming pattern.
Second Core Update in 2020
This is Google’s second core update of 2020 after first one being launching back in January. Moreover the covid-19 pandemic made it felt like a lifetime ago considering the fact that how world got changed between then and now.
Purpose of Core Updates
These broad core updates are designed with a purpose of producing huge effects across search results in all countries in all languages. Some websites notice drastic change in search rankings when a core update rolls out. But these changes in serps’ are generally a reflection of content relevancy. In brief, content gaining relevancy since the last update will get higher rankings. The opposite is also true.
Also there’s newly published content which was not present at the time of the last update and required to be reassessed against previously existing content. In easy words, rankings can move around quite a bit. Being the first update since the pandemic, the May 2020 Core Update has the potential to be especially volatile.
First Core Update in Corona Times
Like mentioned earlier, last core update was launched in the second week of January 2020 when coronavirus and COVID-19 were hardly emphasized by anyone, but couldn’t be further from the truth.
There’s been a major change in the world after coronavirus getting declared a pandemic, which resulted as significant shifts in users’ search behavior. Google mentioned that there has never been so many searches for a single topic as there have been for COVID-19.
Its no doubt that COVID-19 has brought a major change in peoples’ requirement from Google’s search results. Whether looking for updates about the global effect of virus, or places offering remote services, or where to buy much needed products online. There have been many things which gained relevancy unlike before and categories most searched once aren’t being searched as much. Some examples – searches related to travel, tourism, live entertainment, and in-person events are all down. Just to name a few. This core update brought Google a unique challenge of catching up with how the world is searching.
Fruitful for SEO Job Market?
If the May 2020 Core Update has the potential to be, it could be a good thing for SEOs. We all know that, amid the economic downturn, companies are laying off staff and clients are pausing services. Services offered by SEOs are more valuable during algorithm updates. It also indicates that SEOs may even find themselves in a position where there’s a significant rise in demand for their work. It will be interesting to see how many companies plan for having SEO Experts after the May 2020 Core Update rolled out.
Google’s Core Update: What to Do
Google have also issued guidance regarding this update remains exactly the same as all core updates in the past and there’s nothing to “fix” if rankings drop after a core update. Moreover, website owners are advised to make their content the best. We assume that website owners must strive harder to make each piece of content the most preferred resource for a user’s specific query. Also there are several interpretations of Google’s advice on how to deal with the impact of a core update, but it will get clear in upcoming months.