July is molding up to be an important month for Google. For the past several years, Google has been continuously nudging webmasters away from unencrypted sites. As a part of this search engine plan, this move conceded with the browsers warning users with an extra notification in the address bar by marking HTTPS-encrypted sites with a green lock icon and “Secure” sign and a larger subset of HTTP pages as “not secure”.
Moving forward in July, with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. Moreover, the treatment of the HTTP & HTTPS will look like this in a user’s browser:
Chrome’s new interface will help users understand that not all HTTP sites are secure, while simultaneously continuing to move the web towards a secure HTTPS web by default.
Why You Should Move Your Site to HTTPS?
HTTPS encryption is emphasized to be adopted as it protects the channel between your browser and the website you’re visiting while ensuring to escape being tempered or being spied by any
intermediaries, as without the encryption, someone with access to your router or ISP could easily intercept information sent to websites or inject malware into otherwise legitimate pages. Also with the new updates, as the users will be notified regarding your non-secure website, this will affect your visitors clicks, impressions while leading to drops in keyword rankings and higher bounce rates.
What is the difference between HTTP & HTTPS?
HTTP can be called as the backbone of online data communications. Being an application protocol for collaborative, hypermedia and distributed information systems HTTP basically is a set of protocols over which the data or information is sent between the browser and website that you connect to.
A green lock that represents secure encrypted connection denotes a secure website i.e HTTPS. HTTPS, the “s” basically refers to a secured version of the standard “hypertext transfer protocol” a corresponding web browser certificate that is utilized when communicating with websites.
HTTPS was once reserved primarily for passwords and other sensitive data, whereas now the entire web is gradually leaving HTTP behind and switching to HTTPS, because anybody who wants to be on web initially wishes to have a trusted website now.
HTTPS in simpler words offer protection against confidential online transactions such as online banking, online shopping order forms among other processes that involve submission of sensitive information.
Continuing with an HTTP business website will lead your customers to start fleeing your website as soon as they visit and find out that the website is insecure or hacked. Existing customers will stop transacting; potential customers will leave as soon as they arrive.
Thus, moving on to a secured server will become imperative as an authoritative HTTPS website with secured certificate will always be comparatively secure than a HTTP website.