How To Choose Color Combination For Website Designing?

Color wheel or color circle is the basic tool for combining colors. Sir Isaac Newton in 1666 designed the first circular color diagram.

The color wheel is designed so that nearly any colors you pick from it will look excellent together. With a course of time, many variations of basic design have been made, but the wheel of 12 colors based on the RYB color model has been the most common version.

Conventionally, there are a number of color combinations that are considered comparatively much pleasing. These are called Color Chords or Color Harmonies and they consist of two or more colors with a set relation in the color wheel.

To dynamically create a color wheel to match your base colors design a Color Impact.

PRIMARY COLORS: In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.

Red, yellow and blue

SECONDARY COLORS: These are the colors formed by mixing the primary colors.

Green, orange and purple

TERTIARY COLORS: These are the colors formed by mixing a primary and a secondary color. That’s why the hue is a two-word name, such as blue-green, red-violet, and yellow-orange.

Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

WARM AND COOL COLORS

The color circle can be divided into warm and cool colors. Warm colors are vibrant and energetic and have a tendency to advance in space. Cool colors give a feeling of calmness and create a soothing impression. for example we can use such colors during website designing of products like perfumes, Interior decoration etc.

White, Black and Gray are considered to be neutral.

COMPLEMENTARY COLOR SCHEMES

The complementary scheme uses colors that are adjacent to each other on the color wheel. Examples include:

• Red and Green
• Red-Orange and Blue-Green
• Orange and Blue
• Violet and Yellow

Working with complementary colors can be tricky. Be sure of contrast shades and saturation levels. Complementary Colors of the identical intensity can look like they are vibrating when placed next to each other. This can be confusing.

Pros: The complementary color scheme offers stronger contrast than any other color scheme, and draws maximum attention.

Cons: This scheme is harder to balance than monochromatic and analogous schemes, mainly when desaturated warm colors are used.

SPLIT COMPLEMENTARY COLOR SCHEMES

This color scheme uses three colors: A particular color and two other colors that are directly adjacent to the first one go together on the color wheel. This provides the visual interest of the complementary color scheme but without the vibration. It permits  the use of more colors. Examples include:

• Red, Yellow-Green and Blue-Green
• Yellow, Blue-Violet and Red-Violet
• Green, Red-Violet and Red-Orange

Pros: The split complementary scheme offers more nuances than the complementary scheme while holding on to the strong visual contrast.

Cons: The split complementary scheme is harder to balance than monochromatic and analogous color schemes.

 TRIAD COLOR SCHEME

This color scheme makes use of three colors that are evenly spaced from each other on the color wheel. Examples include:

• Red, Yellow and Blue
• Yellow, Blue-Violet and Red-Violet
• Green, Violet and Orange

Pros: The triadic color scheme offers high contrast while retaining harmony.

Cons: The triadic color scheme is not as distinct as the complementary scheme.

MONOCHROMATIC COLOR SCHEME

This color scheme uses a couple of colors from the same color family on the color wheel. Examples include:

• Dark Blue and Light Blue
• Dark Green, Light Green and Grass Green
• Purple and Lavender

Pros: The monochromatic scheme is easy to deal with, and always looks balanced and visually appealing.

Cons: This scheme lacks color contrast. It is not as vibrant as the complementary scheme.

ANALOGOUS COLOR SCHEME

This scheme uses one color along with the colors on either side of it on the color wheel. Examples include:

• Blue-Green, Green and Yellow-Green
• Yellow, Yellow-Green and Green
• Yellow, Yellow-Green and Yellow-Orange

Pros: The analogous color scheme is as easy to create as the monochromatic, but looks better-off.

Cons: The analogous color scheme requires color contrast. It is not as vibrant as the complementary scheme.

TETRADIC (COMPOUND COMPLEMENTARY)

One of the more complex color schemes, the rectangular Tetradic scheme is nonetheless rewarding if done right.

• Warm Colors (red, orange, and yellow
• Cool Colors (blue and purple).

Pros: The Tetradic scheme proposes more color variety than any other scheme.

Cons: This scheme is the hardest scheme to balance.