Scroll Up Get A Quote

E-commerce Website Design | 17 Min Read

Increase The Conversion Rate Of Your E-commerce Website With These 13 Simple Tips

Increase the conversion rate of your e-commerce website with these 13 simple tips

Article Overview

Post Views: 407 Views

Posted on: Friday August 13, 2021

Reading Time: 17 minutes


Generating business in the current modernized and digitalized world where e-commerce is growing at such a fast pace, doing effective business, and increasing the conversion rate of your e-commerce website in UAE might seem like a task at first. However, things can be relatively easy with proper research and reasonable efforts in the right direction.


The conversion rate is defined as the total number of conversions divided by the total number of visitors. For example, if an eCommerce site happens to attract 400 visitors in a period and has 100 sales, the conversion rate should be around 100 divided by 400, or 25%. A conversion can be referred to any action desired that you may want the user to take.


Considering the importance of a healthy conversion rate to keep up with the dog-eat-dog world of e-business, you would need these 13 simple tips to enhance, emphasize and escalate the conversion rate of your e-commerce website.


Also, get to know some of the Best E-commerce platforms along with web development companies in UAE.


(1) Know the Statistics


Before we go further into the conversion rate, let’s go with the 2020 updated shopping sites statistics to understand the statistics better. (According to Statista)


  • India and the UAE count among the highest retail e-commerce CAGR (Compound Annual Growth Rate) countries.
  • 8 billion people purchase online goods.
  • Free shipping would make 79% of customers more likely to shop online.
  • Regular communication about their product purchasing is expected by 83% of the consumers.
  • 53% of online shoppers need accurate delivery information on their purchasing.


(2) Product Marketing – Image Production


Representation of the product is vital. This representation has to be carried out in a form that is pleasing to the eye, in other words, eye-catching. The first image matters indefinitely both to the consumer and the retailer.


An attractive picture of what you are selling has to be highlighted using these simple steps:


  • Use a clear or white background so that the product is the center of attention.
  • The scaling, zooming, and rotating of the image has to be taken care of.
  • The angle and the dimension of the image have to be proper and straight.


(3) Product Marketing – Video Production


Visualizing is the key to immersive marketing. You can achieve this through Video Production. This is an innovative way of showing your shoppers the minute details of the product, including size, dimension, quality, etcetera.


If this detailing is apparent to the user, it becomes an excellent persuasion for the buyer to make a purchase.


(4) Managing the CTA button


The smoothness of the website attracts second-time users. If the surfing on the site is user-friendly, the user might want to come back for comfort during online shopping.  The Call To Action (CTA) button is a website prompt for redirecting the users to the Sign In, Sign Up, Buy Now pages.


(5) Cart Management


Taking personalized care of the cart is essential to ensure potential customers with a smooth delivery process.  This attracts new users as well as the old constant ones. Therefore, the cart has to be set up in a way that is most accessible to the user. In addition, the transaction process must be carried out feasibly.


(6) Product Description


The written detail about the product appeals to a set of customers, which are essential. This description must cover all the necessary details that could not be included in the image and video production. This provides the buyer with numeric data, warranty details, and reviews of other users.


(7) Offers, Sales, and Discounts


Giving yearly sales, occasional offers, and seasonal discounts would certainly ensure growth and advertising. However, while this may demand proper operation and attention, it will also be a significant investment.


(8) Payment Options


Payment options that are widely used and comparatively viable must be preferred. For example, 53% of users prefer CoD (Cash on Delivery) to ensure the safety of payment and delivery of the product.


(9) Transparency and Trustworthiness


Building trust and transparency in user-seller interaction would ensure productive marketing progress.


An emerging eCommerce website can achieve this by showcasing their contact details like email and phone number. Trust is the foundation of any business.


(10) Creating a Network


Advertising comes into the picture when creating a network based on and for regular clients. These are potential customers who contribute to the overall growth of an emerging eCommerce website. This could be done through social media marketing and SEO (Search Engine Optimization).


(11) A Creative Design


An optimized and robust design means a lot in an eCommerce business. It represents the idea behind the website and what it stands for. If the idea is crystal clear and known to the client, things work in a smooth manner. This design has to be catchy and appealing.


(12) Choosing the right eCommerce Platform for you:


Choosing the right portals for website development is very crucial. We have similarly listed some of the best in business eCommerce platforms for your upcoming ecommerce store, along with their pros and cons:-


(a) Shopify 






  • Vast storefront themes to choose from
  • It has a 24/7 support system
  • And it is 100% customizable




  • It has a third party payment gateway for some countries
  • And it’s harder to customize a theme which makes it a more demanding process
  • Isn’t the cheapest ecommerce platform available


Check out our reference: A fashion eCommerce website, was designed, developed and customized by Pro Web using Shopify Platform.


(b) Opencart






  • It’s an open-source platform
  • It can be completely customized
  • It’s a light and fast eCommerce platform for website designing




  • Customer support is limited
  • The feature set is limited
  • Some bugs need to be fixed for smooth surfing


Check out our reference: A food supplier eCommerce company, Sidco Foods, got their website custom-designed, which includes custom-cart and checkout functionality, offers, and discounts; Opencart platform was used to build this eCommerce store.


(c) Woocommerce 






  • It’s a completely free of cost platform
  • It’s Open-source which keeps it in the race
  • And it’s utterly customizable like the other platforms
  • It also provides optimal security.




  • The Extensions used are paid
  • It requires too many plug-ins, which makes it a time-consuming process
  • It also requires many extensions


Check out our reference: Through Pro Web, a Wall Decoration eCommerce website, was redesigned with shipment and installation features using Woocommerce.


(d) Drupal 






  • Offers systematic support to their users
  • Drupal offers an open-source platform
  • It has mobile-friendly themes for mobile users




  • The user interface is not user-friendly, which leads to a rough surfing
  • It has limited modules
  • It has a steep learning curve


Check out our reference: A food-chain company website, has had their Module Customization and Optimization done from Pro Web using Drupal as their eCommerce platform.


(e) Magento 






  • Arguably one of the most powerful ecommerce platform
  • It’s highly customizable
  • Most scalable ecommerce platform available




  • Magento 2 may be too demanding for your current eCommerce needs
  • It has incompatible extensions
  • Incompatible development time and costs, and pricing make it expensive


Check out our reference: A nutrition supply eCommerce, got their homepage customized, shipping calculation customized, product details and filters, implementation of multistep checkout integration done by Pro Web using Magento as their eCommerce platform.


(13) Knowing the Best E-commerce website development companies


Top ecommerce website development companies


Knowing the top eCommerce website development companies is very important for your emerging ecommerce business. It would give your upcoming ecommerce business the right direction.


Research and choose the right one as per your requirements, needs, and budget. So if you are looking for some, this is the right place for you. Through extensive research, we have listed a few in the UAE:








A prominent aspect of increasing the conversion rate depends on choosing a reliable and experienced company like Pro Web, which meets the customer demands and accomplishes business growth.


Concluding thoughts

Picking the right platform compatible with your e-business needs is vital to make the process durable, reliable, and cost-effective. Certain factors like the latest use of technology, affordability, and experience should be taken into consideration before any investments.

Written by: Sanjana Choudhary

Sanjana Choudhary is a core Digital Content Writer at Pro Web. She's pursuing Media and Communications studies and is passionate about writing. She is experienced in writing blogs, articles and pieces in different genres.