Branding | 9 Min Read
Posted on: Saturday June 1, 2019Reading Time: 9 minutes
Logo design may seem simple, but it is a whole lot of work, more so than any other graphic designing project, because this little sketch of shapes, or colors or letters (depending on the business wants and the logo designer delivers), will come to define the entire business for years to come.
A logo of a company builds that trust and recognition of consumers and audiences. It gives them a mark for identifying that company, and builds a relationship out of it. Therefore, naturally, the procedure to select a good logo designing company in Dubai is very, very important.
Importance of Logo design:
Once that is done, the process of logo designing itself should be given ample time and space to grow. This is because designing a logo may seem like a simple job that may not require a lot of instructions and directions by clients, but it sure needs a lot of research and analytical thinking.
The process of Company Logo Design is simple but extensive. It requires a lot more than just making patterns on the screen. Following is a detailed analysis of the entire process of logo designing, from start to finish. Although the steps are broadly the same for most logo designing projects, some designers might choose to deviate in varying degrees, depending upon their own creativity.
Steps in logo designing:
The first step in logo design is getting a detailed and clear explanation of everything that the client is to everything that the client wants. This step involves outlining specific deliverables, such as establishing and refining brand strategy, designing new logo & identity, developing graphics for social media, etc., as well as reading between the lines, such as
Research is an indispensible part of the process, because it helps a designer understand the nature of the industry that the logo is going to stay in. The more the designer knows about the client, the smarter the solution he will come up with. That deep analysis of client’s work can be done through a proper research; about the kind of business it is, the kind of industry, what designs and tones are appropriate for it, etc. all this questions get answered when proper research is conducted.
This is the part where the designer conceptualizes ideas and makes decisions as to the direction in which the design would go. Based on the information gathered in the research phase, this is the moment when designers map out all the right keywords associated with the brand. Based on the research, a decision is made at this juncture as to the form and shape the logo has to take; whether it will be an icon or a graphic image that appears with the name or just a word-mark or logotype. This helps to come up with ideas and designs that reflect those keywords. Many designers maintain a mood board to accumulate all ideas.
While many designers start immediately with digitally penning ideas, many designers choose to make sketches first, to give an immediate shape to half-shaped ideas in the back of their heads. This depends from designer to designer; many designers feel more confident and at ease with designing on a screen, yet many others feel more creative and productive with a paper and a sketching pen. Whatever be the mode, the last goal is to find a connection between an idea and the creation of a form.
Once all drafts are made, a designer needs to compare them against each other and against client’s expectations, and accordingly choose the best one. An important thing to remember is to select ideas that will really work for the client. Most designers use Adobe Illustrator to design vector graphics. Once the basic draft has been translated onto the digital space, new ideas can emerge and further shape and develop the original design.
A good designer will usually assess the logo against these following questions: Is the design appropriate? Is it simple? Is it memorable? If the design covers all that, means that it can proceed with the next step.
Even if a designer has tried his best to say true to the objectives of the client, it is but natural that some revisions be required nonetheless. It rarely happens that the client is completely satisfied with the first submission. Even if the designer has followed all the steps to the letter, a client will provide feedback. A logo is an entity, like a business. It can and will continue to grow and mature. It is better to make the final review from the client, since they are experts in their fields.