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Posted on: Tuesday April 17, 2018
Adwords and SEO, the two prime components of Search Engine Marketing have always been a debatable topic and are among the most valuable tools when running digital marketing campaigns. While thinking about both, the main question that comes in mind is which marketing channel is better for driving huge traffic and value for the business. The answer to this question solely depends on the nature of the business. As both of these techniques facilitate to get your brand on the SERP in front of potential customers, it is better to have a thorough knowledge about both before choosing them.
What is SEO?
Search engine optimization basically means optimizing the website in an organic way that assists in achieving the best possible ranking in organic search results. The theory behind this technique revolves around making the website appealing for customers as well as creating content that engages them. Organic SEO services though offers effective results but requires a bit longer time while promoting the website to the top of the SERP’s.
What is Google AdWords?
Google Adwords on the other hand can help accelerate your business growth in a quick time. This Google’s pay-per-click advertising platform is particularly made for website owners to promote their business via paid advertisements that appear within the Google search results on the top, right hand, and even bottom of the pages.
As more and more people are consuming all kinds of information online, employing best digital marketing strategy is the finest way to reach out to your targeted customers. And now, by gaining a general idea about the Adwords & SEO, you can choose the one accordingly for your business and get the maximum returns on your investment. If you continually provide your site with proper content marketing strategies, SEO is a sure way to bring you to the top of organic listings. Adwords on the other hand works best, if you want to pull instantaneous traffic from the start of the campaign. Some inordinate benefits of using SEO over Adwords is that it offers great credibility and unlimited visitors as well as reach at a very nominal cost.
Further, if you want your website to shine, it is usually suggested to use a combination of both strategies. Never rely solely on AdWords, though the influx of traffic from it can be exciting but if all the SEO efforts are put on hold, website ranking will not last for a longer time. A strong SEO strategy is the backbone of your business success and AdWords is like a cherry on the top. Therefore, utilize the combination of both and keep your brand in top of mind for internet searchers.