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Social Media Marketing | 10 Min Read

Top Social Media Tools That Every Marketer Should Be Using in 2017


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Posted on: Tuesday December 27, 2016

Reading Time: 10 minutes

Choosing the right tool is the key for successful penetration in the world of social media marketing. Listed below are a couple of desired tools that the social marketing companies of Dubai are using and are worth exploring. The basic idea is to get the details of the potential customers-   interests, occupation, buying styles, wireless carrier, household income, net worth, home value, and more. The latest trends, as well as the purpose of interest on a particular tool, are evident.

Additional benefits using the right tool would be having faster penetration, wider audience, and lasting impressions. The users should use discretion and caution in choosing the right tool for the specific application. A generalization of tools and platforms may lead to confusion.


For optimizing your content to platform specific search mechanisms perhaps Hashtagify is the most popular tool among the social media marketing companies in Dubai which is used for better exposure. The Hashtag on Twitter, for example, can earn exposure to larger, more relevant and engaged audiences.

Sprout Social

Sprout Social is an absolute management tool most of the social media company are using to create a long lasting and significant relationship with their customers. It is incorporated with Twitter, Facebook, Google+ and LinkedIn, in addition to ZenDesk, UserVoice, and Salesforce that helps deal with the support, communications, and associations with you customer all from a particular dashboard.


Socedo offers the right social media tool to cover the best prospects in real time; it works with Twitter and LinkedIn and aids in finding the suitable leads from the social media. Analyzing the customer profile, buying cycle, buyer’s behavior, etc. is done with ease.


This is an enterprise level tool with good professional support, Hootsuite is ideal for scheduling and analyzing the social media networking and marketing campaigns.

The advantage of using Hootsuite is that you can have a single dashboard operation. With HootSuite’s platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content. Basically, you are into a time-saving mode. primarily acts as a tool to shorten URL and with click reporting facility. It is adaptable on Twitter and is meant for relatively shorter messages. can track the impact of content conversions.

Tracking and comparing the client response by digital ads, offline ads, social media, influencers and partners, email, SMS, etc. Migration of display from one dashboard to another and at the same time information of the future content, campaigns, and product launches is possible with

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Crowd Booster

Crowd Booster can optimize your social media marketing strategies. The auto update helps in saving time. The additional benefits are the creation of custom reports and informative reports.

Time saving on Reporting is a distinct advantage. With crowd Booster, you can avail updated real-time data, quickly report your key performance metrics as well as share them. The dashboard Crowd Booster offers editable graphs and tables

You can export the date to CSV then drop the raw data into your custom report.

Edgerank Checker

Edgerank Checker is specifically suitable for Facebook, It can create contents that can boost engagement and optimizes your newsfeed response.

Typically Edgerank is built on a Facebook algorithm that can selectively project stories and feedbacks. The first thing someone sees when they log into Facebook is the newsfeed. Facebook calls these actions “Edges.” That means whenever a friend posts a status update, comments on another status update, tags a photo, joins a fan page or RSVP’s to an event it generates an “Edge,” and a story about that Edge might show up in the user’s personal newsfeed.


This all in one approach tool is unique to Pinterest. The facilities available are multi-board pins, bulk uploads, and calendar scheduling. For teams managing multiple accounts, this would be very useful.  This is a dedicated social media management tools which can trigger a series of mapping events, this, in turn, can help in social media marketing, seeking out a network of ready-and-waiting potential customers, and keeping your presence fresh. This is a handy tool adaptable to most of the social media outlets.


Besides scheduling and managing social media posts from various links. The buffer is capable of handling Facebook, Twitter, LinkedIn, Google+, and Pinterest. Buffer helps in image sharing which is very useful in site ranking. Working with different platforms simultaneously would be a time-saving advantage you cannot ignore. The image sharing approach offered by Buffer make wider audience reach in a shortest possible time frame.


Oktopost is a social media management platform that allows B2B marketers to manage the presence on LinkedIn, Facebook, Twitter and Google+. It is a key in establishing the ROI of social media, bridging the gap between social media and lead generation.


Another automation tool inbuilt with better maneuverability and simplicity is IFTTT. IFTTT can offer you flexibility in Facebook, Twitter, and other social networks. Creating a chain of applets (simple conditional statement) is much easy with IFTTT. The applets are trigger based with web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of “If This Then That.” Yes, that explains the easy shift between platforms in social media marketing arena.